Smart Digital Advertising Method

• US 20090106107A1
• Filed: 10/17/2008
• Published: 04/23/2009
• Est. Priority Date: 10/18/2007
• Status: Abandoned Application

• Current Assignee: AC Technologies SA
• Original Assignee: AC Technologies SA
• Inventors: Binzinger, Thomas, Guenster, Joachim
• Application Number:
  US12/253,248
• Publication Number:
  US 20090106107A1
• Time in Patent Office: Days
• US Class Current: 705/14.640
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04L 51/063 Content adaptation, e.g. replacement of unsuitable content
• CPC Class Codes: H04L 51/58 Message adaptation for wireless communication
• CPC Class Codes: H04M 2215/0192 Sponsored, subsidised calls via advertising, e.g. calling cards with ads or connecting to special ads, free calling time by purchasing goods
• CPC Class Codes: H04W 4/12 Messaging; Mailboxes; Announcements

Abstract

A method for delivering a message that contains a data packet consisting of a header part and a body part. Authorised recipients are allowed to receive the data packet in its entirety. Authorised recipients may retransmit the message to external recipients who are only allowed to receive the header part of the original data packet. External recipients may request to the system delivering of the body part of the data packet. The method enables the automatic recognition of external recipients followed by the delivery of the header part of the data packet.

Claims

1. A digital advertising method, comprising the steps of:

a) creating a message consisting of a binary data packet, said data packet consisting of a header part and a body part, said header part containing advertisement, said body part containing an accompanying advantage to said advertisement;

b) sending the entire data packet to the mobile device of each authorised recipient;

c) allowing each authorised recipient to retransmit the data packet to at least one external recipient;

said data package being programmed to prevent said external recipient from receiving the body part of the message; and

;

d) sending the body part of the message to said external recipient upon request;

whereby said external recipient can also retransmit the header part of the message to other external recipients.

2. The method according to claim 1, further including the use of a payment service to charge the external recipient for receiving the body part of the message.

3. The method according to claim 1, further including creating a database of the external recipients upon authorisation of said external recipients.

4. A digital advertising method, comprising the steps of:

a) creating a message consisting of a binary data packet, said data packet consisting of a header part and a body part, said header part containing advertisement, said body part containing an accompanying advantage to said advertisement;

b) sending said data packet to the mobile device of at least one authorised recipient, said authorised recipient being allowed to retransmit the data packet to at least one more authorised recipient; and

a at least one external recipient;

c) identifying authorised recipients and external recipients;

d) allowing authorised recipients to receive the header part and the body part of the data packet;

e) allowing external recipients to receive the header part of the message; and

;

f) sending the body part of the message to said external recipients upon request;

whereby authorised and external recipients are allowed to retransmit the data packet wholly or partially to other mobile devices according to letters (d) and (e).

5. The method according to claim 4, further including the use of a payment service to charge the external recipient for receiving the body part of the message.

6. The method according to claim 4, further including creating a database of the external recipients upon authorisation of said external recipients.

7. A digital advertising method, comprising the steps of:

a) creating a message consisting of a binary data packet, said data packet consisting of a header part and a body part, said header part containing advertisement, said body part containing an accompanying advantage to said advertisement;

b) sending the entire data packet to at least one authorised recipient;

said authorised recipient being allowed to retransmit the data packet to other authorised recipients;

c) allowing said at least one authorised recipient to retransmit the data packet to at least one external recipient;

said data package being programmed to prevent said external recipient from receiving the body part of the message; and

;

said external recipient being also able to retransmit the header part of the message to other external recipients; and

;

d) sending the body part of the data packet to said external recipients upon compliance with predetermined parameters, said data packet being programmed to identify compliance with said predetermined parameters.