Apparatus, system and method for a brand affinity engine with delivery tracking and statistics
First Claim
1. A sponsoring brand recommendation engine, comprising:
- an accessor of a plurality of assets stored in at least one vault for use in at least one creative, the creative comprising one or more of the plurality of assets in the vault and at least one or more non-vault media asset;
a tracker that receives at least one success statistic associated with the delivery of the creative via a delivery engine to an ultimate consumer; and
a presenter that presents the success statistics in association with requests directed to the subject one of the one or more assets in the vault.
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Accused Products
Abstract
An apparatus, system and method of implementing a computerized brand affinity engine. The apparatus, system and method include at least a plurality of computerized access points having accessible thereto a plurality of sites mentioning at least one sponsor, a categorized, hierarchical database of keywords, wherein at least the keywords falling in at least one category of the hierarchy correspond to a sponsor category of the at least one sponsor, and a tracker, wherein the tracker tracks positive ones of the mentions of the at least one sponsor on ones of the plurality of sites and negative ones of the mentions of the at least one sponsor on ones of the plurality of sites, in accordance with positive and negative keywords of the categorized, hierarchical database in the sponsor category, and wherein the tracker issues an rating with regard to the at least one sponsor in accordance with the positive ones and the negative ones of the mentions. An assessment of optimal sponsors for particular markets and/or in particular geographies that additionally increases sponsorship opportunities in particular markets and/or in particular geographies is thereby provided.
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Citations
13 Claims
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1. A sponsoring brand recommendation engine, comprising:
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an accessor of a plurality of assets stored in at least one vault for use in at least one creative, the creative comprising one or more of the plurality of assets in the vault and at least one or more non-vault media asset; a tracker that receives at least one success statistic associated with the delivery of the creative via a delivery engine to an ultimate consumer; and a presenter that presents the success statistics in association with requests directed to the subject one of the one or more assets in the vault. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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Specification