Apparatus, system and method for a brand affinity engine with delivery tracking and statistics

• US 20090112717A1
• Filed: 07/29/2008
• Published: 04/30/2009
• Est. Priority Date: 10/31/2007
• Status: Abandoned Application

• Current Assignee: Veritone Media
• Original Assignee: Veritone Media
• Inventors: Steelberg, Ryan, Steelberg, Chad
• Application Number:
  US12/220,907
• Publication Number:
  US 20090112717A1
• Time in Patent Office: Days
• US Class Current: 705/14.120
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0209 Incentive being awarded or redeemed in connection with the playing of a video game

Abstract

An apparatus, system and method of implementing a computerized brand affinity engine. The apparatus, system and method include at least a plurality of computerized access points having accessible thereto a plurality of sites mentioning at least one sponsor, a categorized, hierarchical database of keywords, wherein at least the keywords falling in at least one category of the hierarchy correspond to a sponsor category of the at least one sponsor, and a tracker, wherein the tracker tracks positive ones of the mentions of the at least one sponsor on ones of the plurality of sites and negative ones of the mentions of the at least one sponsor on ones of the plurality of sites, in accordance with positive and negative keywords of the categorized, hierarchical database in the sponsor category, and wherein the tracker issues an rating with regard to the at least one sponsor in accordance with the positive ones and the negative ones of the mentions. An assessment of optimal sponsors for particular markets and/or in particular geographies that additionally increases sponsorship opportunities in particular markets and/or in particular geographies is thereby provided.

Claims

1. A sponsoring brand recommendation engine, comprising:

an accessor of a plurality of assets stored in at least one vault for use in at least one creative, the creative comprising one or more of the plurality of assets in the vault and at least one or more non-vault media asset;

a tracker that receives at least one success statistic associated with the delivery of the creative via a delivery engine to an ultimate consumer; and

a presenter that presents the success statistics in association with requests directed to the subject one of the one or more assets in the vault.

2. The sponsoring brand recommendation engine of claim 1, wherein the non-vault media asset comprises one or more of audio, video, pictoral, text, and data.

3. The sponsoring brand recommendation engine of claim 1, wherein the non-vault media asset comprises metadata.

4. The sponsoring brand recommendation engine of claim 1, further comprising the delivery engine.

5. The sponsoring brand recommendation engine of claim 1, wherein the creative comprises an advertisement.

6. The sponsoring brand recommendation engine of claim 1, wherein the creative comprises an entertainment item.

7. The sponsoring brand recommendation engine of claim 1, wherein the plurality of assets comprises one or more selected from the group consisting of audio, video, pictoral, text, and data.

8. The sponsoring brand recommendation engine of claim 1, wherein the success statistic comprises one or more of a view, a click through, and a purchase.

9. The sponsoring brand recommendation engine of claim 1, wherein the success statistic is modified at predetermined intervals.

10. The sponsoring brand recommendation engine of claim 1, wherein the success statistic is modified in real time.

11. The sponsoring brand recommendation engine of claim 1, wherein the success statistic comprises one of the vault assets.

12. The sponsoring brand recommendation engine of claim 1, wherein the success statistic comprises a statistical analysis.

13. The sponsoring brand recommendation engine of claim 1, wherein said tracker further comprises a delivery tracker that monitors the delivery and a delivery location for at least the at least one vault asset.