Systems and Methods for a Biddable Multidimensional Marketplace for Advertising on a Wireless Communication Device
First Claim
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1. A method for allocating advertising content on a wireless communication device, comprising:
- receiving one or more bids for providing advertising content to a plurality of wireless devices, wherein the bids are based on at least one of a plurality of wireless device-based transient factors and include a bid limit;
applying selection criteria according to a predetermined optimization function for each of the one or more bids;
selecting one or more acceptable bids based on the corresponding selection criteria; and
storing a bid selection record of the one or more selected bids.
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Abstract
Systems, methods and apparatus for a multidimensional bidding marketplace for providing advertising content to wireless devices. In particular, aspects allows advertising providers, to define and/or identify a one or more wireless device-based transient factors from a plurality of factors, which serve to define a targeted advertising audience and to bid on advertising based on the selected or identified transient factors.
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Citations
41 Claims
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1. A method for allocating advertising content on a wireless communication device, comprising:
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receiving one or more bids for providing advertising content to a plurality of wireless devices, wherein the bids are based on at least one of a plurality of wireless device-based transient factors and include a bid limit; applying selection criteria according to a predetermined optimization function for each of the one or more bids; selecting one or more acceptable bids based on the corresponding selection criteria; and storing a bid selection record of the one or more selected bids. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. At least one processor configured to receive bids for providing advertising content to wireless devices, comprising:
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a first module for receiving one or more bids for providing advertising content to a plurality of wireless devices, wherein the bids are based on at least one of a plurality device-based transient factors and include a bid limit; a second module for applying selection criteria according to a predetermined optimization function for each of the one or more bids; a third module for selecting one or more acceptable bids based on the corresponding selection criteria; and a fourth module for storing a bid selection record of the one or more selected bids.
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13. A computer program product, comprising:
a computer-readable medium comprising; at least one instruction for causing a computer to receive one or more bids for providing advertising content to a plurality of wireless devices, wherein the bids are based on at least one of a plurality device-based transient factors and include a bid limit; at least one instruction for causing the computer to apply selection criteria according to a predetermined optimization function for each of the one or more bids; at least one instruction for causing the computer to select one or more acceptable bids based on the corresponding selection criteria; and at least one instruction for causing the computer to store a bid selection record of the one or more selected bids.
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14. An apparatus, comprising:
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means for receiving one or more bids for providing advertising content to a plurality of wireless devices, wherein the bids are based on at least one of a plurality wireless device-based transient factors and include a bid limit; means for applying selection criteria according to a predetermined optimization function for each of the one or more bids; means for selecting one or more acceptable bids based on the corresponding selection criteria; and means for storing a bid selection record of the one or more selected bids.
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15. A network device for managing a biddable marketplace for advertising on a wireless communication device, comprising:
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a computer platform including at least one processor and a memory; and an advertising bidding module stored in the memory and executable by the at least one processor, wherein the advertising bidding module includes; a bid receiver operable to receive one or more bids for providing advertising content to a plurality of wireless device, wherein the bids are based on at least one of a plurality wireless device-based transient factors and include a bid limit; one or more optimization functions operable to apply selection criteria to each of the one or more bids; a bid selector operable to select one or more acceptable bids based on the corresponding selection criteria, and a selected bid storage operable to store a bid selection record of the one or more selected bids. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24)
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25. A method for allocating advertising content on a wireless communication device, comprising:
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receiving, at a wireless device, one or more bids for providing advertising content to the wireless devices, wherein the bids are based on at least one of a plurality of transient factors associated with the wireless device and include a bid limit; applying, at the wireless device, selection criteria according to a predetermined optimization function for each of the one or more bids; selecting, at the wireless device, one or more acceptable bids based on the corresponding selection criteria; and storing, at the wireless device, a bid selection record of the one or more selected bids. - View Dependent Claims (26, 27, 28, 29, 30, 31)
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32. At least one processor implemented at a wireless device and configured to receive bids for providing advertising content to the wireless devices, comprising:
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a first module for receiving one or more bids for providing advertising content to the wireless device, wherein the bids are based on at least one of a plurality device-based transient factors and include a bid limit; a second module for applying selection criteria according to a predetermined optimization function for each of the one or more bids; a third module for selecting one or more acceptable bids based on the corresponding selection criteria; and a fourth module for storing a bid selection record of the one or more selected bids.
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33. A computer program product, comprising:
a computer-readable medium comprising; at least one instruction for causing a computer to receive, at a wireless device, one or more bids for providing advertising content to the wireless device, wherein the bids are based on at least one of a plurality device-based transient factors and include a bid limit; at least one instruction for causing the computer to apply, at the wireless device, selection criteria according to a predetermined optimization function for each of the one or more bids; at least one instruction for causing the computer to select, at the wireless device, one or more acceptable bids based on the corresponding selection criteria; and at least one instruction for causing the computer to store a bid selection record of the one or more selected bids.
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34. A wireless device apparatus, comprising:
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means for receiving, at the wireless device, one or more bids for providing advertising content to the wireless device apparatus, wherein the bids are based on at least one of a plurality wireless device-based transient factors and include a bid limit; means for applying, at the wireless device, selection criteria according to a predetermined optimization function for each of the one or more bids; means for selecting, at the wireless device, one or more acceptable bids based on the corresponding selection criteria; and means for storing, at the wireless device, a bid selection record of the one or more selected bids.
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35. A wireless device for implementing a biddable marketplace for advertising on a wireless communication device, comprising:
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a computer platform including at least one processor and a memory; and an advertising bidding module stored in the memory and executable by the at least one processor, wherein the advertising bidding module includes; a bid receiver operable to receive one or more bids for providing advertising content for the wireless device, wherein the bids are based on at least one of a plurality wireless device-based transient factors and include a bid limit; one or more optimization functions operable to apply selection criteria to each of the one or more bids; a bid selector operable to select one or more acceptable bids based on the corresponding selection criteria, and a selected bid storage operable to store a bid selection record of the one or more selected bids. - View Dependent Claims (36, 37, 38, 39, 40, 41)
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Specification