Systems and Methods for a Biddable Multidimensional Marketplace for Advertising on a Wireless Communication Device

• US 20090132353A1
• Filed: 11/15/2007
• Published: 05/21/2009
• Est. Priority Date: 11/15/2007
• Status: Abandoned Application

• Current Assignee: Qualcomm, Inc.
• Original Assignee: Qualcomm, Inc.
• Inventors: Crockett, Douglas Marion, Maggenti, Mark, Coyer, James D., Elliott, John
• Application Number:
  US11/941,035
• Publication Number:
  US 20090132353A1
• Time in Patent Office: Days
• US Class Current: 705/14.100
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/08 Auctions
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange

Abstract

Systems, methods and apparatus for a multidimensional bidding marketplace for providing advertising content to wireless devices. In particular, aspects allows advertising providers, to define and/or identify a one or more wireless device-based transient factors from a plurality of factors, which serve to define a targeted advertising audience and to bid on advertising based on the selected or identified transient factors.

Claims

1. A method for allocating advertising content on a wireless communication device, comprising:

receiving one or more bids for providing advertising content to a plurality of wireless devices, wherein the bids are based on at least one of a plurality of wireless device-based transient factors and include a bid limit;

applying selection criteria according to a predetermined optimization function for each of the one or more bids;

selecting one or more acceptable bids based on the corresponding selection criteria; and

storing a bid selection record of the one or more selected bids.

2. The method of claim 1, wherein receiving one or more bids further comprises receiving one or more bids for providing advertising content to a plurality of wireless devices, wherein the bids are based on at least one of a plurality of wireless device-based transient factors comprising at least one of device configuration, device location, predicted future device location, time of day, time of week, time of month, time of year, application being executed, service being accessed, temporal user demographics, temporal user profile, or temporal user inferences.

3. The method of claim 1, wherein receiving one or more bids further comprises receiving one or more bids for providing advertising content to a plurality of wireless devices, wherein the bids include a bid limit defined as a specified price for a specified number of advertising impressions.

4. The method of claim 1, wherein receiving one or more bids further comprises receiving one or more bids for providing advertising content to a plurality of wireless devices, wherein the bids are based on the at least one of a plurality of wireless device-based transient factors, one or more wireless device-based non-transient factors and include the bid limit.

5. The method of claim 4, wherein receiving one or more bids further comprises receiving one or more bids for providing advertising content to a plurality of wireless devices, wherein the bids are based on the at least one of a plurality of wireless device-based transient factors, one or more wireless device-based non-transient factors and include the bid limit further defines the one or more wireless device non-transient factors is at least one of wireless device type, wireless device model, user profile, user demographics or user usage history.

6. The method of claim 1, further comprising providing a plurality of bidders a network platform that includes a plurality of wireless-device transient factors and provides for the bidders to input a bid for providing advertising content based on the plurality of wireless device-based transient factors.

7. The method of claim 6, wherein providing a plurality of bidders a network platform further comprises providing a plurality of bidders a network platform that includes a plurality of wireless-device transient factors and provides for the bidders to input a bid for providing advertising content based on bidder selection of at least one of the plurality of wireless device-based transient factors.

8. The method of claim 6, wherein providing a plurality of bidders a network platform further comprises providing a plurality of bidders a network platform that includes a plurality of wireless-device transient factors and provides for the bidders to input a bid for providing advertising content based on identifying at least one of the plurality of wireless device-based transient factors associated with at least one selectable advertising category.

9. The method of claim 8, wherein providing a plurality of bidders a network platform that includes a plurality of wireless-device transient factors and provides for the bidders to input a bid for providing advertising content based on identifying at least one of the plurality of wireless device-based transient factors associated with at least one selectable advertising category further defines the selectable advertising category as one of a predetermined time slot, a predetermined network service or a predetermined application.

10. The method of claim 1, wherein applying selection criteria according to a predetermined optimization function for each of the one or more bids further comprises optimizing each of the bids over a predetermined period of time to determine which ones of the one or more bids to accept.

11. The method of claim 1, wherein applying selection criteria according to a predetermined optimization function for each of the one or more bids further comprises optimizing each bid over at least one wireless device-based transient factor fields to determine which ones of the one or more bids to accept.

12. At least one processor configured to receive bids for providing advertising content to wireless devices, comprising:

a first module for receiving one or more bids for providing advertising content to a plurality of wireless devices, wherein the bids are based on at least one of a plurality device-based transient factors and include a bid limit;

a second module for applying selection criteria according to a predetermined optimization function for each of the one or more bids;

a third module for selecting one or more acceptable bids based on the corresponding selection criteria; and

a fourth module for storing a bid selection record of the one or more selected bids.

13. A computer program product, comprising:

a computer-readable medium comprising;

at least one instruction for causing a computer to receive one or more bids for providing advertising content to a plurality of wireless devices, wherein the bids are based on at least one of a plurality device-based transient factors and include a bid limit;

at least one instruction for causing the computer to apply selection criteria according to a predetermined optimization function for each of the one or more bids;

at least one instruction for causing the computer to select one or more acceptable bids based on the corresponding selection criteria; and

at least one instruction for causing the computer to store a bid selection record of the one or more selected bids.

14. An apparatus, comprising:

means for receiving one or more bids for providing advertising content to a plurality of wireless devices, wherein the bids are based on at least one of a plurality wireless device-based transient factors and include a bid limit;

means for applying selection criteria according to a predetermined optimization function for each of the one or more bids;

means for selecting one or more acceptable bids based on the corresponding selection criteria; and

means for storing a bid selection record of the one or more selected bids.

15. A network device for managing a biddable marketplace for advertising on a wireless communication device, comprising:

a computer platform including at least one processor and a memory; and

an advertising bidding module stored in the memory and executable by the at least one processor, wherein the advertising bidding module includes;

a bid receiver operable to receive one or more bids for providing advertising content to a plurality of wireless device, wherein the bids are based on at least one of a plurality wireless device-based transient factors and include a bid limit;

one or more optimization functions operable to apply selection criteria to each of the one or more bids;

a bid selector operable to select one or more acceptable bids based on the corresponding selection criteria, and

a selected bid storage operable to store a bid selection record of the one or more selected bids.

16. The network device of claim 15, wherein the bid receiver is further operable to receive one or more bids for providing advertising content to a plurality of wireless devices, wherein the bids are based on at least one of the plurality of wireless device-based transient factors comprising at least one of device configuration, device location, predicted future device location, time of day, time of week, time of month, time of year, application being executed, service being accessed, temporal user demographics, temporal user profile, or temporal user inferences.

17. The network device of claim 15, wherein the bid receiver is further operable to receive one or more bids for providing advertising content to a plurality of wireless devices, wherein the bids are based on at least one of the plurality of wireless device-based transient factors and one or more wireless device-based non-transient factors.

18. The network device of claim 17, wherein the bid receiver is further operable to receive one or more bids for providing advertising content to a plurality of wireless devices, wherein the bids are based on at least one of the plurality of wireless device-based transient factors and one or more wireless device-based non-transient factors, wherein the non-transient factors comprise at least one of wireless device type, wireless device model, user profile, user demographics, or user usage history.

19. The network device of claim 15, wherein the bid receiver is further operable to receive one or more bids for providing advertising content to a plurality of wireless devices, wherein the bids include a bid limit defined as a specified price for a specified number of advertising impressions.

20. The network device of claim 15, further comprising a bidding platform module stored in the memory and executable by the processor, wherein the bidding platform module is operable to provide a bidding platform for bidder selection of at least one of the plurality device-based transient factors and input of the bid limit.

21. The network device of claim 15, further comprising a bidding platform module stored in the memory and executable by the processor, wherein the bidding platform module is operable to provide a bidding platform that provides for identification of at least one of the plurality of wireless device-based transient factors associated with at least one selectable advertising category.

22. The network device of claim 21, wherein the bidding platform module operable to provide a bidding platform that provides for identification of at least one of the plurality of wireless device-based transient factors associated with at least one selectable advertising category further defines the selectable advertising category as at least one of a predetermined time slot, a predetermined network service or a predetermined application.

23. The network device of claim 15, wherein the one or more optimization functions are further operable to optimize each of the bids over a predetermined period of time to determine which ones of the one or more bids to accept.

24. The network device of claim 15, wherein the one or more optimization functions are further operable to optimize each bid over at least one of the plurality of wireless device-based transient factor fields to determine which ones of the one or more bids to accept.

25. A method for allocating advertising content on a wireless communication device, comprising:

receiving, at a wireless device, one or more bids for providing advertising content to the wireless devices, wherein the bids are based on at least one of a plurality of transient factors associated with the wireless device and include a bid limit;

applying, at the wireless device, selection criteria according to a predetermined optimization function for each of the one or more bids;

selecting, at the wireless device, one or more acceptable bids based on the corresponding selection criteria; and

storing, at the wireless device, a bid selection record of the one or more selected bids.

26. The method of claim 25, wherein receiving, at the wireless device, one or more bids further comprises receiving, at the wireless device, one or more bids for providing advertising content, wherein the bids are based on at least one of a plurality of wireless device-based transient factors comprising at least one of device configuration, device location, predicted future device location, time of day, time of week, time of month, time of year, application being executed, service being accessed, temporal user demographics, temporal user profile, or temporal user inferences.

27. The method of claim 25, wherein receiving, at the wireless device, one or more bids further comprises receiving, at the wireless device, one or more bids for providing advertising content, wherein the bids include a bid limit defined as a specified price for a specified number of advertising impressions.

28. The method of claim 25, wherein receiving, at the wireless device, one or more bids further comprises receiving, at the wireless device, one or more bids for providing advertising content, wherein the bids are based on the at least one of a plurality of wireless device-based transient factors, one or more wireless device-based non-transient factors and include the bid limit.

29. The method of claim 25, wherein receiving, at the wireless device, one or more bids further comprises receiving, at the wireless device, one or more bids for providing advertising content to a plurality of wireless devices, wherein the bids are based on the at least one of a plurality of wireless device-based transient factors, one or more wireless device-based non-transient factors and include the bid limit further defines the one or more wireless device non-transient factors is at least one of wireless device type, wireless device model, user profile, user demographics or user usage history.

30. The method of claim 25, wherein applying, at the wireless device, selection criteria according to a predetermined optimization function for each of the one or more bids further comprises optimizing each of the bids over a predetermined period of time to determine which ones of the one or more bids to accept.

31. The method of claim 25, wherein applying, at the wireless device, selection criteria according to a predetermined optimization function for each of the one or more bids further comprises optimizing each bid over at least one wireless device-based transient factor fields to determine which ones of the one or more bids to accept.

32. At least one processor implemented at a wireless device and configured to receive bids for providing advertising content to the wireless devices, comprising:

a first module for receiving one or more bids for providing advertising content to the wireless device, wherein the bids are based on at least one of a plurality device-based transient factors and include a bid limit;

a second module for applying selection criteria according to a predetermined optimization function for each of the one or more bids;

a third module for selecting one or more acceptable bids based on the corresponding selection criteria; and

a fourth module for storing a bid selection record of the one or more selected bids.

33. A computer program product, comprising:

a computer-readable medium comprising;

at least one instruction for causing a computer to receive, at a wireless device, one or more bids for providing advertising content to the wireless device, wherein the bids are based on at least one of a plurality device-based transient factors and include a bid limit;

at least one instruction for causing the computer to apply, at the wireless device, selection criteria according to a predetermined optimization function for each of the one or more bids;

at least one instruction for causing the computer to select, at the wireless device, one or more acceptable bids based on the corresponding selection criteria; and

at least one instruction for causing the computer to store a bid selection record of the one or more selected bids.

34. A wireless device apparatus, comprising:

means for receiving, at the wireless device, one or more bids for providing advertising content to the wireless device apparatus, wherein the bids are based on at least one of a plurality wireless device-based transient factors and include a bid limit;

means for applying, at the wireless device, selection criteria according to a predetermined optimization function for each of the one or more bids;

means for selecting, at the wireless device, one or more acceptable bids based on the corresponding selection criteria; and

means for storing, at the wireless device, a bid selection record of the one or more selected bids.

35. A wireless device for implementing a biddable marketplace for advertising on a wireless communication device, comprising:

a computer platform including at least one processor and a memory; and

an advertising bidding module stored in the memory and executable by the at least one processor, wherein the advertising bidding module includes;

a bid receiver operable to receive one or more bids for providing advertising content for the wireless device, wherein the bids are based on at least one of a plurality wireless device-based transient factors and include a bid limit;

one or more optimization functions operable to apply selection criteria to each of the one or more bids;

a bid selector operable to select one or more acceptable bids based on the corresponding selection criteria, and

a selected bid storage operable to store a bid selection record of the one or more selected bids.

36. The wireless device of claim 35, wherein the bid receiver is further operable to receive one or more bids for providing advertising content for the wireless device, wherein the bids are based on at least one of the plurality of wireless device-based transient factors comprising at least one of device configuration, device location, predicted future device location, time of day, time of week, time of month, time of year, application being executed, service being accessed, temporal user demographics, temporal user profile, or temporal user inferences.

37. The wireless device of claim 35, wherein the bid receiver is further operable to receive one or more bids for providing advertising content for the wireless device, wherein the bids are based on at least one of the plurality of wireless device-based transient factors and one or more wireless device-based non-transient factors.

38. The wireless device of claim 37, wherein the bid receiver is further operable to receive one or more bids for providing advertising content for the wireless device, wherein the bids are based on at least one of the plurality of wireless device-based transient factors and one or more wireless device-based non-transient factors, wherein the non-transient factors comprise at least one of wireless device type, wireless device model, user profile, user demographics, or user usage history.

39. The wireless device of claim 35, wherein the bid receiver is further operable to receive one or more bids for providing advertising content to a plurality of wireless devices, wherein the bids include a bid limit defined as a specified price for a specified number of advertising impressions.

40. The wireless device of claim 35, wherein the one or more optimization functions are further operable to optimize each of the bids over a predetermined period of time to determine which ones of the one or more bids to accept.

41. The wireless device of claim 35, wherein the one or more optimization functions are further operable to optimize each bid over at least one of the plurality of wireless device-based transient factor fields to determine which ones of the one or more bids to accept.