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IDENTIFYING KEY MEDIA EVENTS AND MODELING CAUSAL RELATIONSHIPS BETWEEN KEY EVENTS AND REPORTED FEELINGS

  • US 20090158308A1
  • Filed: 12/18/2007
  • Published: 06/18/2009
  • Est. Priority Date: 12/18/2007
  • Status: Active Grant
First Claim
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1. A system to support key events identification, comprising:

  • a response module embedded in a first readable medium which, while in operation;

    accepts and/or records physiological data from each of a plurality of viewers watching a media instance;

    derives and aggregates one or more physiological responses from the collected physiological data;

    an event defining module embedded in a second readable medium which, while in operation, defines the media instance into a plurality of events;

    a key event module embedded in a third readable medium which, while in operation;

    accepts the plurality of events defined in the media instance;

    identifies one or more key events in the media instance, wherein the one or more key events drive the one or more physiological responses to the media instance from the plurality of viewers;

    reports the one or more key events to an interested party of the media instance.

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