MULTI-VERSION MOBILE ADVERTISEMENTS

• US 20090197581A1
• Filed: 02/05/2008
• Published: 08/06/2009
• Est. Priority Date: 02/05/2008
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Gupta, Arvind, Tiwari, Ashutosh, Koen, Douglas B., Bennett, Stacy R., Venkatraman, Gopalakrishnan, Cheung, Dominic
• Application Number:
  US12/026,526
• Publication Number:
  US 20090197581A1
• Time in Patent Office: Days
• US Class Current: 455/414.2
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method is disclosed for providing mobile publishers with multiple versions of an advertisement, including enabling an advertiser to create at least two different versions of an advertisement, wherein each version is formatted for display on a mobile device with a predetermined device attribute including a screen attribute, and providing a mobile publisher with the at least two versions of the advertisement for service to a plurality of mobile devices having different screen attributes, at least one of the plurality of mobile devices having a screen attribute corresponding to that of at least one of a plurality of advertisement versions.

Claims

1. A method of providing mobile publishers with multiple versions of an advertisement, comprising:

enabling an advertiser to create at least two different versions of an advertisement, wherein each version is formatted for display on a mobile device with a predetermined device attribute including a screen attribute; and

providing a mobile publisher with the at least two versions of the advertisement for service to a plurality of mobile devices having different screen attributes, at least one of the plurality of mobile devices having a screen attribute corresponding to that of at least one of a plurality of advertisement versions.

2. The method of claim 1, wherein the screen attribute comprises a screen size or resolution, and wherein the at least two different versions of the advertisement comprise one advertisement of a length in characters longer than the length in characters of another advertisement.

3. The method of claim 2, further comprising:

enabling the advertiser to input a destination uniform resource locator (URL) and a display URL to be affiliated with the at least two versions of the advertisement.

4. The method of claim 2, further comprising:

enabling the advertiser to create a mobile microsite including offer text and a phone number or other contact information;

generating unique destination and display uniform resource locators (URLs) to be associated with the mobile microsite; and

enabling the advertiser to create the two versions of the advertisement with the generated unique destination and display URLs.

5. A method of providing mobile publishers with multiple versions of an advertisement, comprising:

enabling an advertiser to create at least two versions of an advertisement, wherein each version is formatted for display on a mobile device with a predetermined screen size, wherein one version comprises fewer characters than the other; and

providing a mobile publisher with the at least two versions of the advertisement for service to a plurality of mobile devices having different screen attributes.

6. The method of claim 5, wherein the at least two versions of the advertisement comprise at least two versions of a creative having different byte sizes.

7. The method of claim 5, wherein enabling the creation of the at least two versions of the advertisement comprises:

enabling the advertiser to input a standard title and a description to create a standard sized advertisement; and

enabling the advertiser to input a short title and description to create a short sized advertisement.

8. The method of claim 7, further comprising:

enabling the advertiser to input destination and display uniform resource locator (URLs) for the two versions of the advertisement.

9. The method of claim 7, further comprising:

enabling the advertiser to input at least one of a phone number and a street address; and

enabling the advertiser to input a short message service (SMS) address.

10. The method of claim 7, further comprising:

enabling the advertiser to create a mobile microsite including offer text and a phone number or other contact information.

11. The method of claim 5, further comprising:

enabling the advertiser to select from a plurality of mobile carriers to create an ad group to which the advertisement will have coverage; and

enabling the advertiser to indicate whether the advertisement must be used for all the selected carriers or just a subset of the selected carriers.

12. The method of claim 11, further comprising:

enabling the advertiser to bid on a plurality of keywords with relation to the advertisement and with relation to additional advertisements.

13. The method of claim 12, further comprising:

displaying a review screen summary of the ad group comprising the selected carriers and at least one selected from the group consisting of bids, keywords, a number of ads, and a forecast of click-related data.

14. The method of claim 12, further comprising:

enabling the advertiser to specify an advertising budget for at least one ad campaign related to the advertisements.

15. A system for allowing advertisers to create mobile device ad campaigns, comprising:

a memory to store instructions, a mobile carrier data and an advertisement data;

an interface operatively connected to the memory to communicate with advertisers that use a mobile device or a web-based computer; and

a processor operatively connected to the memory and the interface to execute the instructions, wherein the processor receives information from an advertiser via the interface, and based on the information creates at least two versions of an advertisement different in at least a number of bytes used to display the advertisement;

wherein the processor provides to a mobile publisher the at least two versions of the advertisement for service of the advertisement to a plurality of mobile devices that may differ in screen attributes.

16. The system of claim 15, wherein the processor enables the advertiser to create a mobile microsite including offer text and a phone number or other contact information.

17. The system of claim 16, wherein the processor accepts upload of a logo from the advertiser through the interface for display on the mobile microsite.

18. The system of claim 16, wherein the processor generates unique destination and display uniform resource locators (URLs) to be associated with the mobile microsite and inputs them into the interface for submission by the advertiser during ad creation.

19. The system of claim 15, wherein the processor:

enables the advertiser to input a standard title and a description to create a standard sized advertisement; and

enables the advertiser to input a short title and description to create a short sized advertisement.

20. The system of claim 19, wherein the processor enables the advertiser to input a destination uniform resource locator (URL) and a display URL for the two versions of the advertisement.

21. The system of claim 19, wherein the processor enables the advertiser to input at least one of a phone number, a street address, and a short message service (SMS) address.

22. The system of claim 19, where the processor:

enables the advertiser to select from a plurality of mobile carriers to create an ad group to which the advertisement will have coverage; and

enables the advertiser to indicate whether the advertisement must be used for all the selected carriers or just a subset of the selected carriers.

23. The system of claim 22, wherein the processor enables the advertiser to bid on a plurality of keywords with relation to the advertisement and with relation to additional advertisements.

24. The system of claim 23, wherein the processor enables the advertiser to specify an advertising budget for at least one ad campaign related to the advertisements.

25. The system of claim 23, wherein the processor displays a review screen summary to the advertiser through the interface, wherein the review screen summary includes the ad group comprising the selected carriers and at least one selected from the group consisting of bids, keywords, a number of ads, and a forecast of click-related data.