MULTI-VERSION MOBILE ADVERTISEMENTS
First Claim
1. A method of providing mobile publishers with multiple versions of an advertisement, comprising:
- enabling an advertiser to create at least two different versions of an advertisement, wherein each version is formatted for display on a mobile device with a predetermined device attribute including a screen attribute; and
providing a mobile publisher with the at least two versions of the advertisement for service to a plurality of mobile devices having different screen attributes, at least one of the plurality of mobile devices having a screen attribute corresponding to that of at least one of a plurality of advertisement versions.
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Accused Products
Abstract
A method is disclosed for providing mobile publishers with multiple versions of an advertisement, including enabling an advertiser to create at least two different versions of an advertisement, wherein each version is formatted for display on a mobile device with a predetermined device attribute including a screen attribute, and providing a mobile publisher with the at least two versions of the advertisement for service to a plurality of mobile devices having different screen attributes, at least one of the plurality of mobile devices having a screen attribute corresponding to that of at least one of a plurality of advertisement versions.
58 Citations
25 Claims
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1. A method of providing mobile publishers with multiple versions of an advertisement, comprising:
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enabling an advertiser to create at least two different versions of an advertisement, wherein each version is formatted for display on a mobile device with a predetermined device attribute including a screen attribute; and providing a mobile publisher with the at least two versions of the advertisement for service to a plurality of mobile devices having different screen attributes, at least one of the plurality of mobile devices having a screen attribute corresponding to that of at least one of a plurality of advertisement versions. - View Dependent Claims (2, 3, 4)
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5. A method of providing mobile publishers with multiple versions of an advertisement, comprising:
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enabling an advertiser to create at least two versions of an advertisement, wherein each version is formatted for display on a mobile device with a predetermined screen size, wherein one version comprises fewer characters than the other; and providing a mobile publisher with the at least two versions of the advertisement for service to a plurality of mobile devices having different screen attributes. - View Dependent Claims (6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A system for allowing advertisers to create mobile device ad campaigns, comprising:
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a memory to store instructions, a mobile carrier data and an advertisement data; an interface operatively connected to the memory to communicate with advertisers that use a mobile device or a web-based computer; and a processor operatively connected to the memory and the interface to execute the instructions, wherein the processor receives information from an advertiser via the interface, and based on the information creates at least two versions of an advertisement different in at least a number of bytes used to display the advertisement; wherein the processor provides to a mobile publisher the at least two versions of the advertisement for service of the advertisement to a plurality of mobile devices that may differ in screen attributes. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24, 25)
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Specification