SYSTEM AND METHOD FOR ADVERTISEMENT TRANSMISSION AND DISPLAY

• US 20090204640A1
• Filed: 02/05/2009
• Published: 08/13/2009
• Est. Priority Date: 02/05/2008
• Status: Active Grant

• Current Assignee: StratosAudio, Inc.
• Original Assignee: StratosAudio, Inc.
• Inventors: Christensen, Kelly M., Mock, Thomas Daniel, Hansen, John Phillip
• Granted Patent: US 8,166,081 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G11C 11/4076 Timing circuits for regeneration management G11C11/406
• CPC Class Codes: G11C 11/4096 Input/output [I/O] data management or control circuits, e.g. reading or writing circuits, I/O drivers or bit-line switches
• CPC Class Codes: G11C 2207/2254 Calibration
• CPC Class Codes: G11C 7/1066 Output synchronization
• CPC Class Codes: G11C 7/1078 Data input circuits, e.g. write amplifiers, data input buffers, data input registers, data input level conversion circuits
• CPC Class Codes: G11C 7/1096 Write circuits, e.g. I/O line write drivers
• CPC Class Codes: G11C 7/22 Read-write [R-W] timing or clocking circuits; Read-write [R-W] control signal generators or management
• CPC Class Codes: G11C 7/222 Clock generating, synchronizing or distributing circuits within memory device
• CPC Class Codes: H04L 67/00 Network arrangements or protocols for supporting network services or applications user-to-user messaging H04L51/00; network arrangements, protocols or services for supporting real-time applications in data packet communications networks H04L65/00

Abstract

The disclosure herein provides systems and methods for a media enhancement system configured to associate a secondary media signal (for example, the secondary media signal can comprise an advertisement) to a primary media signal (for example, a radio broadcast). The disclosure herein additionally provides systems and methods for a media enhancement system that enables the generating, transmitting, displaying, and/or responding to a plurality of associated and/or unassociated secondary media signals, based on a primary media content from a primary media signal, user characteristics (for example, demographic and/or geographic information), and/or third-party preferences (for example, the goals of advertisers). The secondary media signals can be used to enhance the primary media content already being provided to the user on a user device. The secondary media signals can also be used to create psychological associations or relationships with the primary media content already being provided to the user.

Claims

1. A method for associating multiple media signals, comprising in no particular order:

obtaining information about a first media signal;

analyzing the information about the first media signal;

selecting at least one second media signal to be correlated with the first media signal based on at least one criteria;

assigning a unique identifier that is specific to the transmission of the selected second media signal, wherein at least the unique identifier is stored in a database;

transmitting at least the second media signal and the unique identifier to a user device, wherein the user device outputs the first media signal and the second media signal to a user;

receiving a user response from the user in relation to the second media signal wherein the user response includes at least the unique identifier; and

correlating at least the unique identifier in the database.

2. The method of claim 1, wherein the obtaining the first media signal and the transmitting the second media signal are performed using different communications methods.

3. The method of claim 1, wherein at least one additional media signal beyond the second media signal is transmitted to the device.

4. The method of claim 1, wherein the first media signal is disseminated through a second device.

5. The method of claim 1, wherein the first media signal and the second media signal are outputted to the user on the same device.

6. The method of claim 1, wherein the first media signal comprises a radio broadcast and the second media signal comprises a graphic image.

7. The method of claim 1, further comprising generating a report wherein at least a portion of the report generation uses at least the unique identifier and the database.

8. The method of claim 1, wherein the first media signal is publicly available and the second media signal is transmitted to a specific user device.

9. The method of claim 1, further comprising transmitting to the user device a third media signal, wherein the second media signal is at the request of the user device and the third media signal is at the request of an advertisement entity.

10. The method of claim 1, wherein the at least one criteria is modified according to the return user response.

11. The method of claim 10, wherein the at least one association criteria is modified continuously.

12. A method for combining multiple media signals in a device, comprising in no particular order:

obtaining a first media signal by the device;

outputting a first media content comprised in the first media signal to a user of the device;

obtaining a second media signal by the device;

obtaining a criteria correlated to the second media signal;

evaluating the criteria in reference to the user of the device; and

outputting at least a second media content comprised in the second media signal to the user of the device, wherein in the second media content outputted is determined at least in part based on the evaluation of the criteria.

13. The method of claim 12, further comprising communicating the obtainment of the first media signal to a media signal association system.

14. The method of claim 12, further comprising communicating the status of the device to a media signal association system.

15. The method of claim 12, further comprising obtaining a unique identifier specific to the instance of the outputting of the second media signal;

detecting a user response to the second media content and transmitting at least the unique identifier to a computer server, wherein the computer server has access to a database containing at least the unique identifier.

16. A user device system capable of combining multiple media signals comprising:

a first receiver module configured to receive at least a first media signal from a first transmitter;

a second receiver module configured to receive at least a second media signal and a unique identifier correlated to the second media signal;

an output module configured to output a primary media content from the first media signal and output a secondary media content from the second media signal;

an input module capable of receiving at least a user input; and

a transmitting module capable of transmitting at least the user input and the unique identifier to a computer server, wherein the computer server has access to a database containing at least the unique identifier.

17. The user device of claim 16 further comprising an output selection module capable of limiting the output of the primary and secondary media content based on a criteria.

18. The user device of claim 16 further comprising a mass storage device capable of storing at least one of one the media content.

19. A method for associating multiple media signals, comprising in no particular order:

obtaining information about a first media signal;

analyzing the information about the first media signal;

selecting at least one second media signal to be correlated with the first media signal based on at least one criteria;

assigning a unique identifier that is specific to the transmission of the selected second media signal, wherein at least the unique identifier is stored in a database;

transmitting at least the second media signal and the unique identifier to a user device, wherein the user device outputs the first media signal and the second media signal to a user; and

transmitting the unique identifier to a third party.