METHOD AND SYSTEM FOR PROVIDING TARGETED TELEVISION ADVERTISING
First Claim
1. A system for providing a TV viewer with personal advertisements, comprising:
- a. a TV set connected to a television channels provider via a set-top box for displaying TV channels contents, said set-top box connected to said television channels provider for receiving the television channels contents and enabling them to be displayed on said TV set;
b. a computer connected to said television channels provider via an adaptor, said computer further connected to a data network enabling said TV viewer to search said data network by using one or more keywords;
c. a personalized advertisements database for storing a plurality of personal advertisements to be presented to said TV viewer and to other TV viewers of said system;
d. a viewers'"'"' queries database for storing for each TV viewer his one or more keywords used when searching said data network; and
e. one or more software components provided by said television channels provider for;
e.1. managing said personalized advertisements database and said viewers'"'"' queries database; and
e.2. providing to said TV viewer one or more personal advertisements within one or more time intervals allocated for advertising by means of said television channels provider, said one or more personal advertisements being selected from said personalized advertisements database and being related to his said one or more keywords stored within said viewers'"'"' queries database.
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Accused Products
Abstract
Method and system for providing a TV viewer with personal advertisements, includes a TV set connected to a television channels provider via a set-top box for displaying TV channels contents. The set-top box is connected to the television channels provider for receiving the television channels contents and enabling them to be displayed on said TV set. A computer is connected to the television channels provider via an adaptor, the computer is further connected to a data network enabling the TV viewer to search the data network by using one or more keywords. A personalized advertisements database stores personal advertisements to be presented to the TV viewer and to other TV viewers of the system. A viewers'"'"' queries database stores for each TV viewer his one or more keywords used when searching the data network. One or more software components for: managing the personalized advertisements database and the viewers'"'"' queries database; and providing to the TV viewer one or more personal advertisements within one or more time intervals allocated for advertising by the television channels provider. One or more personal advertisements are selected from the personalized advertisements database and related to his one or more keywords stored within the viewers'"'"' queries database.
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Citations
16 Claims
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1. A system for providing a TV viewer with personal advertisements, comprising:
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a. a TV set connected to a television channels provider via a set-top box for displaying TV channels contents, said set-top box connected to said television channels provider for receiving the television channels contents and enabling them to be displayed on said TV set; b. a computer connected to said television channels provider via an adaptor, said computer further connected to a data network enabling said TV viewer to search said data network by using one or more keywords; c. a personalized advertisements database for storing a plurality of personal advertisements to be presented to said TV viewer and to other TV viewers of said system; d. a viewers'"'"' queries database for storing for each TV viewer his one or more keywords used when searching said data network; and e. one or more software components provided by said television channels provider for; e.1. managing said personalized advertisements database and said viewers'"'"' queries database; and e.2. providing to said TV viewer one or more personal advertisements within one or more time intervals allocated for advertising by means of said television channels provider, said one or more personal advertisements being selected from said personalized advertisements database and being related to his said one or more keywords stored within said viewers'"'"' queries database. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method for providing a TV viewer with personal advertisements, comprising:
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a. providing a TV set connected to a television channels provider via a set-top box for displaying TV channels contents; b. receiving the television channels contents and enabling them to be displayed on said TV set by means of said set-top box connected to said television channels provider; c. enabling said TV viewer to search a data network by using one or more keywords by means of a computer connected to said data network, said computer further connected to said television channels provider via an adaptor; d. storing within a personalized advertisements database a plurality of personal advertisements to be presented to said TV viewer and to other TV viewers of said system; e. storing for each TV viewer, within a viewers'"'"' queries database, the one or more keywords used when searching said data network; and f. providing one or more software components that are further provided by said television channels provider for; f.1. managing said personalized advertisements database and said viewers'"'"' queries database; and f.2. providing to said TV viewer one or more personal advertisements within one or more time intervals allocated for advertising by means of said television channels provider, said one or more personal advertisements being selected from said personalized advertisements database and being related to his said one or more keywords stored within said viewers'"'"' queries database. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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Specification