METHOD AND SYSTEM FOR PROVIDING TARGETED TELEVISION ADVERTISING

• US 20090217319A1
• Filed: 02/22/2008
• Published: 08/27/2009
• Est. Priority Date: 02/22/2008
• Status: Abandoned Application

• Current Assignee: Jonathan B. Weiss
• Original Assignee: Jonathan B. Weiss
• Inventors: WEISS, Jonathan B.
• Application Number:
  US12/035,921
• Publication Number:
  US 20090217319A1
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: H04N 21/23109 by placing content in organized collections, e.g. EPG data repository details of retrieval of video data and associated meta data in video databases G06F16/739
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/4667 Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
• CPC Class Codes: H04N 21/4782 Web browsing , e.g. WebTV
• CPC Class Codes: H04N 21/6118 involving cable transmission, e.g. using a cable modem
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/6175 involving transmission via Internet broadcast-related systems characterised by the transmission system being the Internet H04H60/82
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17336 Handling of requests in head-ends

Abstract

Method and system for providing a TV viewer with personal advertisements, includes a TV set connected to a television channels provider via a set-top box for displaying TV channels contents. The set-top box is connected to the television channels provider for receiving the television channels contents and enabling them to be displayed on said TV set. A computer is connected to the television channels provider via an adaptor, the computer is further connected to a data network enabling the TV viewer to search the data network by using one or more keywords. A personalized advertisements database stores personal advertisements to be presented to the TV viewer and to other TV viewers of the system. A viewers'"'"' queries database stores for each TV viewer his one or more keywords used when searching the data network. One or more software components for: managing the personalized advertisements database and the viewers'"'"' queries database; and providing to the TV viewer one or more personal advertisements within one or more time intervals allocated for advertising by the television channels provider. One or more personal advertisements are selected from the personalized advertisements database and related to his one or more keywords stored within the viewers'"'"' queries database.

Claims

1. A system for providing a TV viewer with personal advertisements, comprising:

a. a TV set connected to a television channels provider via a set-top box for displaying TV channels contents, said set-top box connected to said television channels provider for receiving the television channels contents and enabling them to be displayed on said TV set;

b. a computer connected to said television channels provider via an adaptor, said computer further connected to a data network enabling said TV viewer to search said data network by using one or more keywords;

c. a personalized advertisements database for storing a plurality of personal advertisements to be presented to said TV viewer and to other TV viewers of said system;

d. a viewers'"'"' queries database for storing for each TV viewer his one or more keywords used when searching said data network; and

e. one or more software components provided by said television channels provider for;

e.1. managing said personalized advertisements database and said viewers'"'"' queries database; and

e.2. providing to said TV viewer one or more personal advertisements within one or more time intervals allocated for advertising by means of said television channels provider, said one or more personal advertisements being selected from said personalized advertisements database and being related to his said one or more keywords stored within said viewers'"'"' queries database.

2. System according to claim 1, wherein the adaptor is integrated within the set-top box.

3. System according to claim 1, wherein the personal computer is integrated within the set-top box.

4. System according to claim 1, wherein the set-top box has a unique readable serial number for enabling the television channels provider to identify it within a plurality of set-top boxes and provide to it personal advertisements.

5. System according to claim 1, wherein the adaptor has a unique readable serial number for enabling the television channels provider to identify it within a plurality of adaptors and provide to it personal advertisements.

6. System according to claim 1, wherein the computer further comprises a software component that determines the one or more keywords used by the TV viewer when searching the data network, and sends them for storage to said viewers'"'"' queries database over said data network.

7. System according to claim 1, wherein the memory space for storing the one or more keywords of each TV viewer is dynamically allocated within the viewers'"'"' queries database.

8. System according to claim 1, wherein the adaptor is wirelessly connected to the set-top box and/or computer.

9. A method for providing a TV viewer with personal advertisements, comprising:

a. providing a TV set connected to a television channels provider via a set-top box for displaying TV channels contents;

b. receiving the television channels contents and enabling them to be displayed on said TV set by means of said set-top box connected to said television channels provider;

c. enabling said TV viewer to search a data network by using one or more keywords by means of a computer connected to said data network, said computer further connected to said television channels provider via an adaptor;

d. storing within a personalized advertisements database a plurality of personal advertisements to be presented to said TV viewer and to other TV viewers of said system;

e. storing for each TV viewer, within a viewers'"'"' queries database, the one or more keywords used when searching said data network; and

f. providing one or more software components that are further provided by said television channels provider for;

f.1. managing said personalized advertisements database and said viewers'"'"' queries database; and

f.2. providing to said TV viewer one or more personal advertisements within one or more time intervals allocated for advertising by means of said television channels provider, said one or more personal advertisements being selected from said personalized advertisements database and being related to his said one or more keywords stored within said viewers'"'"' queries database.

10. Method according to claim 9, further comprising integrating the adaptor within the set-top box.

11. Method according to claim 9, further comprising integrating the personal computer within the set-top box.

12. Method according to claim 9, further comprising providing the set-top box with a unique readable serial number for enabling the television channels provider to identify it within a plurality of set-top boxes and provide to it personal advertisements.

13. Method according to claim 9, further comprising providing the adaptor with a unique readable serial number for enabling the television channels provider to identify it within a plurality of adaptors and provide to it personal advertisements.

14. Method according to claim 9, further comprising installing within the computer a software component for determining the one or more keywords used by the TV viewer when searching the data network, and for sending them for storage to said viewers'"'"' queries over said data network.

15. Method according to claim 9, further comprising dynamically allocating within the viewers'"'"' queries database the memory space for storing the one or more keywords of each TV viewer.

16. Method according to claim 9, further comprising wirelessly connecting the adaptor to the set-top box and/or computer.