OPEN FRAMEWORK FOR INTEGRATING, ASSOCIATING, AND INTERACTING WITH CONTENT OBJECTS INCLUDING ADVERTISEMENT AND CONTENT PERSONALIZATION
First Claim
1. A method, comprising:
- compiling a usage history of a set of mobile users;
for one or more selected mobile users in the set of mobile users;
performing an analysis of the usage history at least in relation to (1) one or more entities or (2) one or more content objects;
for a particular user, selecting an advertisement based at least in part on the analysis and characteristics of the particular user,wherein the method is performed by one or more special-purpose computing devices.
3 Assignments
0 Petitions
Accused Products
Abstract
Information regarding a mobile user'"'"'s context including but not limited to current mobile activity, social relations and associations history, and past mobile, search and browsing history is identified and converted to metadata. Metadata is also applied to content sources delivering content to a search engine or personalized content engine. The metadata is used in part to determine the relative display of content objects delivered to the mobile user as search results or a personalized aggregated information resource, e.g., home page. The user may select information, from one or more entities or search results or as presented to the user in other contexts, to be automatically delivered to the user'"'"'s home page as a content feed including multiple content objects or content feeds associated with an entity. Information regarding mobile user activity is compiled and used to permit publishers and advertisers to identify target candidates to receive advertisements or marketing materials.
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Citations
31 Claims
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1. A method, comprising:
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compiling a usage history of a set of mobile users; for one or more selected mobile users in the set of mobile users; performing an analysis of the usage history at least in relation to (1) one or more entities or (2) one or more content objects; for a particular user, selecting an advertisement based at least in part on the analysis and characteristics of the particular user, wherein the method is performed by one or more special-purpose computing devices. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 25, 26, 27, 28, 29, 30)
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17. A server comprising:
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one or more processors; memory operatively coupled to the one or more processors; an ad copy manager receiving advertising instructions and data from entities; an ad display manager receiving requests for specific advertisements; a mobile home manager tracking usage history for a set of mobile users; and a matching manager that selects advertisements for delivery to a particular user, based on (1) the advertising instructions and data, (2) the requests for specific advertisements, (3) characteristics of the particular user, and (4) an analysis of the usage history at least in relation to (a) one or more entities or (b) one or more content objects. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24, 31)
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Specification