AGGREGATION AND ENRICHMENT OF BEHAVIORAL PROFILE DATA USING A MONETIZATION PLATFORM
First Claim
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1. A method, comprising:
- retrieving a mobile communication facility user behavioral profile from a behavioral database, wherein the behavioral profile is derived from data obtained from a plurality of wireless operators;
associating the user behavioral profile with a third party datum relating to a user associated with the user behavioral profile;
storing the user behavioral profile-third party data association as an enriched behavioral profile in an enriched behavioral database, wherein the enriched behavioral database includes a plurality of user behavioral profile-third party data associations from a plurality of mobile communication facility users;
receiving a request from an ad server;
selecting the enriched behavioral profile from the behavioral database based at least in part on a relevancy of the enriched behavioral profile to the request; and
delivering the enriched behavioral profile to the ad server.
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Abstract
The present application discloses improved capabilities for aggregating user behavioral data across multiple wireless operators and delivering content to a mobile communication facility based on that aggregation, among other factors.
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Citations
20 Claims
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1. A method, comprising:
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retrieving a mobile communication facility user behavioral profile from a behavioral database, wherein the behavioral profile is derived from data obtained from a plurality of wireless operators; associating the user behavioral profile with a third party datum relating to a user associated with the user behavioral profile; storing the user behavioral profile-third party data association as an enriched behavioral profile in an enriched behavioral database, wherein the enriched behavioral database includes a plurality of user behavioral profile-third party data associations from a plurality of mobile communication facility users; receiving a request from an ad server; selecting the enriched behavioral profile from the behavioral database based at least in part on a relevancy of the enriched behavioral profile to the request; and delivering the enriched behavioral profile to the ad server. - View Dependent Claims (2, 3, 4, 5, 6, 7, 12, 13, 14, 15, 16, 17, 19, 20)
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8. A method, comprising:
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receiving a request from an ad network for a mobile communication facility user behavioral profile; retrieving the mobile communication facility user behavioral profile from a behavioral database, wherein the behavioral profile is derived from data obtained from a plurality of wireless operators; delivering the user behavioral profile to the ad network in association with an availability condition, wherein the availability condition determines an access right governing the terms of use of the behavioral profile that the ad network is granted. - View Dependent Claims (9, 10, 11)
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18. A method, comprising:
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receiving a request from an ad server for a mobile communication facility user behavioral profile, wherein the data used to create the user behavioral profile derives from a plurality of wireless carriers; delivering the user behavioral profile to the ad server for a fee; and sharing a financial consideration with each wireless carrier of the plurality of wireless carriers.
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Specification