SYSTEM FOR ADAPTING ONLINE ADVERTISING CAMPAIGNS TO INCORPORATE MOBILE ADVERTISING
First Claim
1. A method of adapting online advertising campaigns to incorporate mobile advertising, the method comprising:
- identifying one or more ad groups of an advertiser, each ad group comprising of one or more keywords and one or more web advertisements;
providing an interface allowing the advertiser to associate the one or more ad groups with one or more mobile carriers;
receiving, from the advertiser, one or more associations of the one or more ad groups and the one or more mobile carriers;
creating one or more mobile advertisements based on the one or more web advertisements and the one or more mobile carriers;
associating the one or more mobile advertisements and the one or more mobile carriers with the one or more ad groups; and
providing at least one of the one or more mobile advertisements to a user when the user performs a mobile search for at least one of the one or more keywords on a mobile device associated with at least one of the one or more mobile carriers.
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Accused Products
Abstract
A system is described for adapting online advertising campaigns to incorporate mobile advertising. The system may include a processor, a memory and an interface being operatively connected. The memory may store ad groups of an advertiser, and mobile advertisements. An ad group may include keywords and web advertisements. The interface may allow the advertiser to associate the ad groups with mobile carriers. The processor may identify the ad groups and may provide the interface to the advertiser. The processor may receive associations of ad groups and mobile carriers. The processor may create mobile advertisements based on the web advertisements and mobile carriers. The processor may associate the mobile advertisements and the mobile carriers with the ad groups. The processor may provide one of the mobile advertisements to a user when the user performs a mobile search for one of the keywords on a mobile device associated with the mobile carriers.
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Citations
24 Claims
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1. A method of adapting online advertising campaigns to incorporate mobile advertising, the method comprising:
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identifying one or more ad groups of an advertiser, each ad group comprising of one or more keywords and one or more web advertisements; providing an interface allowing the advertiser to associate the one or more ad groups with one or more mobile carriers; receiving, from the advertiser, one or more associations of the one or more ad groups and the one or more mobile carriers; creating one or more mobile advertisements based on the one or more web advertisements and the one or more mobile carriers; associating the one or more mobile advertisements and the one or more mobile carriers with the one or more ad groups; and providing at least one of the one or more mobile advertisements to a user when the user performs a mobile search for at least one of the one or more keywords on a mobile device associated with at least one of the one or more mobile carriers. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A method of mobilizing an existing online advertising campaign, the method comprising:
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identifying one or more ad groups of an advertiser, each ad group comprising of one or more keywords and one or more web advertisements; providing an interface allowing the advertiser to create one or more mobile advertisements and associate the one or more ad groups with the one or more mobile advertisements and one or more mobile carriers; receiving, from the advertiser, the one or more mobile advertisements, and one or more associations of the one or more mobile advertisements, the one or more ad groups, and the one or more mobile carriers; providing the one or more mobile advertisements to a user when the user performs a mobile search for the one or more keywords through the one or more mobile carriers; and providing the one or more web advertisements to the user when the user searches for the one or more keywords on the web. - View Dependent Claims (8, 9, 10, 11, 12)
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13. A method of mobilizing an existing online advertising campaign, the method comprising:
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identifying one or more online advertising campaigns of an advertiser, each campaign comprising one or more ad groups, each ad group comprising of one or more keywords and one or more web advertisements; providing an interface allowing the advertiser to associate the one or more online advertising campaigns with one or more mobile advertisements and one or more mobile carriers; receiving, from the advertiser, one or more associations of one or more advertising campaigns, one or more mobile carriers, and one or more mobile advertisements; associating the one or more online advertising campaigns with one or more mobile advertisements and the one or more mobile carriers; providing the one or more mobile advertisements to a user when the user performs a mobile search for the one or more keywords through the one or more mobile carriers; and providing the one or more web advertisements to the user when the user searches for the one or more keywords on the web. - View Dependent Claims (14, 15, 16, 17, 18)
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19. A system for adapting online advertising campaigns to incorporate mobile advertising, comprising:
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a memory to store one or more ad groups of an advertiser, each ad group comprising one or more keywords and one or more web advertisements, and one or more mobile advertisements; an interface operatively connected to the memory to communicate with the advertiser and a user, and allow the advertiser to associate the one or more ad groups with one or more mobile carriers; and a processor operatively connected to the memory and the interface the processor for running instructions, wherein the processor identifies the one or more ad groups, provides the interface to the advertiser, receives, from the advertiser, one or more associations of the one or more ad groups and the one or more mobile carriers, creates one or more mobile advertisements based on the one or more web advertisements and the one or more mobile carriers, associates the one or more mobile advertisements and the one or more mobile carriers with the one or more ad groups, and provides at least one of the one or more mobile advertisements to the user when the user performs a mobile search for at least one of the one or more keywords on a mobile device associated with at least one of the one or more mobile carriers. - View Dependent Claims (20, 21, 22, 23, 24)
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Specification