SYSTEM FOR MOBILE ADVANCED MATCHING
First Claim
1. A method of providing an advertisement to a user matched to a content type of a user requested content, comprising:
- associating each advertisement in a plurality of advertisements with one or more content types, each content type describing a content of each advertisement;
receiving a request for one or more items of a content type from a user on a mobile device, wherein the mobile device is associated with a mobile carrier;
identifying the content type of the items;
determining an advertisement in the plurality of advertisements associated with the content type of the items; and
providing the advertisement to the user via the mobile device.
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Accused Products
Abstract
A system is described for mobile advanced matching. The system may include a processor, a memory and an interface being operatively connected. The memory may store advertisements and a request. The interface may communicate with a user on a mobile device associated with a mobile carrier. The processor may associate the advertisements with one or more content types. The content types may describe the content of the advertisements. The processor may receive a request for items of a content type from the user via the interface. The processor may identify the content type of the items. The processor may determine an advertisement associated with the content type of the items. The processor may provide the advertisement to the user via the interface.
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Citations
25 Claims
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1. A method of providing an advertisement to a user matched to a content type of a user requested content, comprising:
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associating each advertisement in a plurality of advertisements with one or more content types, each content type describing a content of each advertisement; receiving a request for one or more items of a content type from a user on a mobile device, wherein the mobile device is associated with a mobile carrier; identifying the content type of the items; determining an advertisement in the plurality of advertisements associated with the content type of the items; and providing the advertisement to the user via the mobile device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method of providing an advertisement to a user matched to a search concept, comprising:
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associating each search query in a plurality of search queries with the one or more search concepts, each search concept relating to an intent of each search query; associating each advertisement in a plurality of advertisements with the one or more search concepts; receiving a search query in the plurality of search queries from a user on a mobile device, wherein the mobile device is associated with a mobile carrier; determining the search concept in the plurality of search concepts associated with the search query; determining an advertisement in the plurality of advertisements associated with the search concept; and providing the advertisement to the user via the mobile device. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19)
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20. A system for providing an advertisement to a user matched to a content type of a user requested content, comprising:
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a memory to store a plurality of advertisements and a request; an interface operatively connected to the memory to communicate with a user on a mobile device, wherein the mobile device is associated with a mobile carrier; and a processor operatively connected to the memory and the interface the processor for running instructions, wherein the processor associates each advertisement in the plurality of advertisements with the one or more content types, each content type describing a content of each advertisement, receives the request for one or more items of a content type from the user via the interface, identifies the content type of the items, determines an advertisement in the plurality of advertisements associated with the content type of the items, and provides the advertisement to the user via the interface. - View Dependent Claims (21, 22, 23, 24, 25)
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Specification