SYSTEM FOR MOBILE ADVANCED MATCHING

• US 20090247192A1
• Filed: 03/31/2008
• Published: 10/01/2009
• Est. Priority Date: 03/31/2008
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Gupta, Arvind, Tiwari, Ashutosh, Koen, Douglas B., Bennett, Stacy R., Venkatraman, Gopalakrishnan, Cheung, Dominic
• Application Number:
  US12/059,386
• Publication Number:
  US 20090247192A1
• Time in Patent Office: Days
• US Class Current: 455/456.300
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 67/04 specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04W 8/18 Processing of user or subscriber data, e.g. subscribed services, user preferences or user profiles; Transfer of user or subscriber data

Abstract

A system is described for mobile advanced matching. The system may include a processor, a memory and an interface being operatively connected. The memory may store advertisements and a request. The interface may communicate with a user on a mobile device associated with a mobile carrier. The processor may associate the advertisements with one or more content types. The content types may describe the content of the advertisements. The processor may receive a request for items of a content type from the user via the interface. The processor may identify the content type of the items. The processor may determine an advertisement associated with the content type of the items. The processor may provide the advertisement to the user via the interface.

Claims

1. A method of providing an advertisement to a user matched to a content type of a user requested content, comprising:

associating each advertisement in a plurality of advertisements with one or more content types, each content type describing a content of each advertisement;

receiving a request for one or more items of a content type from a user on a mobile device, wherein the mobile device is associated with a mobile carrier;

identifying the content type of the items;

determining an advertisement in the plurality of advertisements associated with the content type of the items; and

providing the advertisement to the user via the mobile device.

2. The method of claim 1 further comprising associating each advertisement in the plurality of advertisements with one or more mobile carriers.

3. The method of claim 2 wherein determining an advertisement in the plurality of advertisements associated with the content type of the items further comprises determining an advertisement in the plurality of advertisements associated with the content type of the items, and at least one of the mobile carrier associated with the mobile device of the user, and a location of the user.

4. The method of claim 2 wherein the requested items are associated with a search query.

5. The method of claim 4 further comprising determining an advertisement in the plurality of advertisements associated with the search query and the mobile carrier associated with the mobile device of the user if there are no advertisements associated with the content type of the items.

6. The method of claim 1 wherein providing the advertisement to the user further comprises causing the advertisement to be displayed on the mobile device of the user.

7. The method of claim 1 wherein at least one of the content types comprises at least one of a global content, a regional content, an operator content, and a user generated content.

8. The method of claim 1 wherein associating each advertisement in a plurality of advertisements with one or more content types further comprises associating each advertisement in a plurality of advertisements with one or more content types based on an algorithmic inference.

9. The method of claim 1 wherein associating each advertisement in a plurality of advertisements with one or more content types further comprises associating each advertisement in a plurality of advertisements with one or more content types, the associating performed by an advertiser associated with each advertisement.

10. The method of claim 1 further comprising providing the items and the advertisement to the user via the mobile device.

11. A method of providing an advertisement to a user matched to a search concept, comprising:

associating each search query in a plurality of search queries with the one or more search concepts, each search concept relating to an intent of each search query;

associating each advertisement in a plurality of advertisements with the one or more search concepts;

receiving a search query in the plurality of search queries from a user on a mobile device, wherein the mobile device is associated with a mobile carrier;

determining the search concept in the plurality of search concepts associated with the search query;

determining an advertisement in the plurality of advertisements associated with the search concept; and

providing the advertisement to the user via the mobile device.

12. The method of claim 11 wherein providing the advertisement to the user via the mobile device further comprises causing the advertisement to be displayed on the mobile device of the user.

13. The method of claim 11 further comprising associating each advertisement with one or more mobile carriers.

14. The method of claim 13 wherein determining an advertisement in the plurality of advertisements associated with the search concept further comprises determining an advertisement in the plurality of advertisement associated with the search concept and at least one of the mobile carrier associated with the mobile device of the user and a location of the user.

15. The method of claim 13 further comprising determining an advertisement in the plurality of advertisements related to the search query and the mobile carrier associated with the mobile device of the user if there are no advertisements associated with the search concept.

16. The method of claim 13 further comprising:

associating each search concept with a mobile carrier in a plurality of mobile carriers; and

determining an advertisement in the plurality of advertisements associated with the search concept and the mobile carrier associated with the mobile device of the user.

17. The method of claim 11 wherein at least one search concept comprises a search concept based on at least one of an address, a celebrity actor, a celebrity music, a celebrity newsmaker, a city, a landmark, a company, a local business, a country, a movie title, a product, a horoscope, a sports team, a sports player, and a sports league.

18. The method of claim 11 wherein associating each advertisement in a plurality of advertisements with the one or more search concepts further comprises associating each advertisement in a plurality of advertisements with the one or more search concepts, the associating performed by an advertiser associated with each advertisement.

19. The method of claim 11 wherein associating each advertisement in a plurality of advertisements with the one or more search concepts further comprises associating each advertisement in a plurality of advertisements with the one or more search concepts based on an algorithmic inference.

20. A system for providing an advertisement to a user matched to a content type of a user requested content, comprising:

a memory to store a plurality of advertisements and a request;

an interface operatively connected to the memory to communicate with a user on a mobile device, wherein the mobile device is associated with a mobile carrier; and

a processor operatively connected to the memory and the interface the processor for running instructions, wherein the processor associates each advertisement in the plurality of advertisements with the one or more content types, each content type describing a content of each advertisement, receives the request for one or more items of a content type from the user via the interface, identifies the content type of the items, determines an advertisement in the plurality of advertisements associated with the content type of the items, and provides the advertisement to the user via the interface.

21. The system of claim 20 wherein at least one content type comprises at least one of a global content, a regional content, an operator content, and a user generated content.

22. The method of claim 20 wherein the processor determines an advertisement in the plurality of advertisements associated with the content type of the items, and at least one of the mobile carrier and a location of the user.

23. The method of claim 20 wherein the one or more items are associated with a search query.

24. The system of claim 23 wherein the processor determines an advertisement in the plurality of advertisements related to the search query and the mobile carrier if there are no advertisements related to the content type.

25. The system of claim 20 wherein the processor provides the requested items and the advertisement to the user via the interface.