ENHANCED ONLINE ADVERTISING EXPERIENCE
First Claim
Patent Images
1. A method for enhancing user advertising experience, the method comprising:
- operatively integrating advertising content of an advertisement to be displayed on a web page with additional web content different from web content displayed on the web page;
displaying an indicia in conjunction with the advertisement to indicate to a user that the advertisement includes a portal to the additional web content;
sensing a browsing action by the user that engages the indicia; and
altering the advertisement so that a space occupied by the advertisement displays the additional web content for viewing and engagement by the user.
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Accused Products
Abstract
A method for enhancing user advertising experience, the method including operatively integrating advertising content of an advertisement to be displayed on a web page with additional web content different from web content displayed on the web page; displaying an indicia in conjunction with the advertisement to indicate to a user that the advertisement includes a portal to the additional web content; sensing a browsing action by the user that engages the indicia; and altering the advertisement so that a space occupied by the advertisement displays the additional web content for viewing and engagement by the user.
35 Citations
33 Claims
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1. A method for enhancing user advertising experience, the method comprising:
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operatively integrating advertising content of an advertisement to be displayed on a web page with additional web content different from web content displayed on the web page; displaying an indicia in conjunction with the advertisement to indicate to a user that the advertisement includes a portal to the additional web content; sensing a browsing action by the user that engages the indicia; and altering the advertisement so that a space occupied by the advertisement displays the additional web content for viewing and engagement by the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method for enhancing user advertising experience, the method comprising:
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operatively integrating advertising content of an advertisement to be displayed on a web page with additional web content different from web content displayed on the web page; displaying an indicia in conjunction with the advertisement to indicate to a user that the advertisement includes a portal to the additional web content; automatically animating the indicia to draw attention to the additional web content; sensing a browsing action by the user that engages the indicia; and altering the advertisement so that the space occupied by the advertisement displays the additional web content for viewing and engagement by the user. - View Dependent Claims (13, 14, 15, 16, 17)
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18. A server for enhancing user advertising experience, comprising:
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a memory to store instructions as executed; a database to store the instructions and sponsored web content; a processor operable to execute the instructions and to access the sponsored web content, wherein the processor; operatively integrates advertising content of an advertisement to be displayed on a web page with sponsored web content different from web content displayed on the web page; serves the integrated advertising and sponsored web content to the web page; displays an indicia in conjunction with the advertisement to indicate to a user that the advertisement includes a portal to the sponsored web content; senses a browsing action by the user that engages the indicia; and alters the advertisement so that a space occupied by the advertisement displays the sponsored web content for viewing and engagement by the user. - View Dependent Claims (19, 20, 21, 22, 23, 24, 25)
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26. A method for enhancing user advertising experience, the method comprising:
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sending a web page over a network to be displayed on a client device, the web page including an advertisement and an indicia to be displayed with the advertisement to indicate to a user of the client device that the advertisement includes a portal to additional web content different from web content displayed on the web page; receiving an indication from the client device that the user has engaged the indicia; and sending the additional web content to be displayed in an advertising space occupied by the advertisement in response to receiving the indication that the user has engaged the indicia. - View Dependent Claims (27, 28, 29)
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30. A system for enhancing user advertising experience, comprising:
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a processor operable to send a web page over a network to be displayed on a client device, the web page including an advertisement and an indicia to be displayed with the advertisement to indicate to a user of the client device that the advertisement includes a portal to additional web content different from web content displayed on the web page; a receiver operable to receive an indication from the client device that the user has engaged the indicia; and a transmitter operable to send the additional web content to be displayed in an advertising space occupied by the advertisement in response to receiving the indication that the user has engaged the indicia. - View Dependent Claims (31, 32, 33)
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Specification