Systems and methods for mobile wireless advertising platform part II

• US 20090275312A1
• Filed: 10/12/2008
• Published: 11/05/2009
• Est. Priority Date: 05/03/2008
• Status: Active Grant

• Current Assignee: Tara Chand Singhal
• Original Assignee: Tara Chand Singhal
• Inventors: Singhal, Tara Chand
• Granted Patent: US 11,799,978 B2
• Time in Patent Office: Days
• US Class Current: 455/414.100
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0208 Trade or exchange of goods or services in exchange for incentives or rewards
• CPC Class Codes: G06Q 30/0215 Including financial accounts
• CPC Class Codes: G06Q 30/0217 involving input on products or services in exchange for incentives or rewards
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0249 based upon budgets or funds
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 40/12 Accounting
• CPC Class Codes: H04L 12/1859 adapted to provide push services, e.g. data channels
• CPC Class Codes: H04L 51/58 Message adaptation for wireless communication
• CPC Class Codes: H04L 67/04 specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 67/55 Push-based network services
• CPC Class Codes: H04M 2201/38 Displays
• CPC Class Codes: H04M 2203/2083 : Confirmation by serviced party
• CPC Class Codes: H04M 2215/0192 : Sponsored, subsidised calls via advertising, e.g. calling cards with ads or connecting to special ads, free calling time by purchasing goods
• CPC Class Codes: H04M 3/02 : Calling substations, e.g. by ringing selective calling H04Q
• CPC Class Codes: H04M 3/42017 : Customized ring-back tones
• CPC Class Codes: H04M 3/42178 : by downloading data to substation equipment
• CPC Class Codes: H04M 3/4878 : Advertisement messages
• CPC Class Codes: H04W 4/02 : Services making use of location information
• CPC Class Codes: H04W 4/029 : Location-based management or tracking services
• CPC Class Codes: H04W 4/18 : Information format or content conversion, e.g. adaptation by the network of the transmitted or received information for the purpose of wireless delivery to users or terminals

Abstract

A system of wireless advertising platform has a handheld wireless device that has an inbound wireless data function with a storage function to be able to receive and store, audio, text, image, and flash commercial messages from a message server. The device has a message exposure function that exposes these messages to a device user from the stored memory of the device into the incoming and outgoing communication, to and from the device user. The device has a message tracking function that tracks which messages have been exposed and periodically sends an account record to the message server. The message server has a message provider interface for planning and managing an advertising campaign using the wireless devices.

Claims

1. A system for a mobile wireless advertising platform, comprising:

a. a message server with an Internet interface with a message provider that enables the message provider to enter commercial messages and the message server to store such messages in a database;

b. the message server via a wireless communication network and a wireless interface interfaces with a mobile wireless device that enables the message server to send a message file with a one or more of commercial messages to the wireless device.

2. The system as in claim 1, further comprising:

the wireless device has a geographic location for communicating with the wireless communication network and that location is communicated to the message server, enabling the message server to send messages that are specific to a geographic location.

3. The system as in claim 1, comprising:

the message server via the wireless device interface receives a message exposure data file from the wireless device, based on which messages from the message file have been exposed to a device user, enabling the message server to compile statistical message exposure data for the message provider.

4. The system as in claim 1, message provider interface comprising:

to enter a message the message provider selects via a web interface to the message server, a message format type from, audio, text, image, and flash animation, and provides a corresponding message file.

5. The system as in claim 4, message provider interface comprising:

the message provider, in addition, selects the message delivery demographics, the number of message deliveries, and the time period of the delivery for exposing the message to the wireless device user during the use of the wireless device.

6. The system as in claim 1, comprising:

the message provider interface to the message server provides to the message provider, for the planning an advertising campaign using the wireless mobile advertising platforms.

7. The system as in claim 6, comprising:

a. the message provide interface includes designing and activating an advertising campaign;

b. collecting status data for message exposure to wireless devices from the message server and refining the campaign by changing the message type, delivery method, demographics and delivery period.

8. A method for a mobile advertising platform, comprising the steps of:

a. entering commercial messages into a message server via an interface from the message provider to the message server and the message server storing such messages;

b. sending a message file with a one or more of commercial messages, from the message server, to a mobile wireless device via a wireless interface to the device with a wireless communication network.

9. The method as in claim 8, further comprising:

having by the mobile wireless device a geographic location for being communicating with a wireless network, and communicating that location to the message server by the wireless network enabling the server to send messages specific to a geographic location.

10. The method as in claim 8, comprising the steps of:

receiving a message exposure data file from the wireless device via the wireless device into the message server, enabling the message server to compile statistical message exposure data for the message provider.

11. The method as in claim 8, message provider interface comprising the steps of:

entering a message by the message provider for, by selecting a message format type from, audio, text, image, and flash animation, and providing a corresponding message file in a web interface to the message server.

12. The method as in claim 8, message provider interface comprising the steps of:

selecting the message delivery demographics, the number of deliveries, and the time period of delivery;

by the message provider, for exposing the message to the wireless device user during the wireless device use.

13. The method as in claim 8, comprising the steps of:

providing a message provider interface to the message server, for the message provider, for planning an advertising campaign using the mobile advertising platforms.

14. The method as in claim 13, comprising the steps of:

a. planning, designing and activating an advertising campaign;

b. collecting status data for message exposure to wireless devices from the message server and refining the campaign by changing the message type, delivery method, demographics and delivery period.

15. A system for a mobile advertising platform, comprising:

a. a message server including an interface via Internet with a message provider, enabling the message provider to enter commercial messages and the message server to store such messages;

b. the message server including a wireless interface with a wireless device enabling the message server to send a message file with one or more of commercial messages to the wireless device;

c. the wireless device has an inbound wireless data communication function with a storage function to be able to receive and store, the message file that has, audio, text, image, and flash format commercial messages from the message server;

d. the wireless device including a function that exposes the commercial messages from the message file to a device user before the user may use a communication such as, voice-call, e-mail, text, or request for information that use a wireless communication network.

16. The system as in claim 15, further comprising:

the device has a function that integrates the commercial messages from the stored memory of the device into the incoming and outgoing communication to and from the user, the number of messages so integrated in a single communication being limited in number and duration not to exceed a threshold.

17. The system as in claim 15, further comprising:

the device including a function that senses initiation and continuation of communication originating from the device, selects a one or more of commercial messages according to a preprogrammed criterion from the message data file in a storage memory of the device, and exposes the selected messages to the device user before the initiation of the communication and during the communication.

18. The system as in claim 15, further comprising:

the device has a message tracking function that tracks which messages from the message file have been exposed, number of times they have been exposed, and periodically sends an account record to the message server.

19. The system as in claim 15, comprising:

the message server receives from the wireless device via the wireless device interface, a message exposure data file from the wireless device, enabling the message server to compile statistical message exposure data for the message provider.

20. The system as in claim 15, further comprising:

the communication use cost of the device is discounted in return for being exposed commercial messages during the communication.