Business method and process for commercial establishments to advertise directly into proprietary closed circuit networks
First Claim
1. :
- A business method that deploys premises based advertising wherein advertisers subsidize the cost of providing Internet access by publishing advertisements on one or more Local Area Networks within the premises, wherein;
said premises based advertising automatically places one or more advertising objects directly into one or more client computing devices connected to said Local Area Networks during the access and display of one or more Internet web-pages, and wherein;
advertising campaigns consist of the selection of one or more said advertising objects, and wherein;
each of said advertising objects contained within at least one said advertising campaigns is automatically assigned a monetary value independent from the number of times said advertising object is displayed.
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Abstract
The present business method transparently embeds advertisements into client browser displays at the edge of the Internet. A closed system of locally owned businesses makes up a network of publication points. The business method uses a simple single page “dashboard” interface to select and publish ad campaigns directly into one or more premises helping to qualify and quantify publication points and advertising subscription purchases. The dashboards display has controls to dynamically update campaign publications and display pricing results. In addition, the method builds and displays custom groups based on location, business types, and customer demographics. Thus, custom grouping options as selected by dashboard users. Subscription pricing is by ad size, type, location, subscription period and discount codes. The dashboard may include additional statistics such as subscription renewal dates and ad convergence information. Advertisers use this business method to target users directly in proximity to the point of sale.
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Citations
16 Claims
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1. :
- A business method that deploys premises based advertising wherein advertisers subsidize the cost of providing Internet access by publishing advertisements on one or more Local Area Networks within the premises, wherein;
said premises based advertising automatically places one or more advertising objects directly into one or more client computing devices connected to said Local Area Networks during the access and display of one or more Internet web-pages, and wherein; advertising campaigns consist of the selection of one or more said advertising objects, and wherein; each of said advertising objects contained within at least one said advertising campaigns is automatically assigned a monetary value independent from the number of times said advertising object is displayed. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
- A business method that deploys premises based advertising wherein advertisers subsidize the cost of providing Internet access by publishing advertisements on one or more Local Area Networks within the premises, wherein;
Specification