Dynamic Information System
First Claim
1. A method of presenting dynamic advertising, comprising:
- providing an advertising presentation device;
regularly receiving context data related to the advertising presentation t device;
on the basis of the context data, automatically generating context-based advertising; and
causing the advertising presentation device to present the context-based advertising.
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Accused Products
Abstract
A method for presenting dynamic advertising comprises providing an advertising presentation device; regularly receiving electronic context data related to the advertising presentation device; on the basis of the context data, automatically generating context-based advertising; and causing the advertising presentation device to present the context-based advertising. The method is useful in particular for mobile advertising presentation devices, as it enables advertising to be dynamically generated based on regularly received context data such as presentation device location, date/time, user input at the advertising presentation device. Increased relevance of the advertisement to the observer is therefore provided. A system for presenting dynamic advertisements comprises an advertising presentation device; a controller in communications with the advertising presentation device, the controller for: regularly receiving electronic context data related to the advertising presentation device; automatically generating context-based advertising on the basis of the context data; and causing the advertising presentation device to present the context-based advertising.
226 Citations
73 Claims
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1. A method of presenting dynamic advertising, comprising:
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providing an advertising presentation device; regularly receiving context data related to the advertising presentation t device; on the basis of the context data, automatically generating context-based advertising; and causing the advertising presentation device to present the context-based advertising. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35)
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36. A system for presenting dynamic advertising, comprising:
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an advertising presentation device; a controller in communications with the advertising presentation device, the controller for; regularly receiving context data related to the advertising presentation device; automatically generating context-based advertising on the basis of the context data; and causing the advertising presentation device to present the context-based advertising. - View Dependent Claims (37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70, 71)
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72. A computer readable medium embodying a computer program for operating an advertising presentation device, the computer program comprising:
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computer program code for regularly receiving electronic context data related to the advertising presentation device; computer program code for, on the basis of the context data, automatically generating context-based advertising; and computer program code for causing the advertising presentation device to present the context-based advertising.
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73. A method of presenting dynamic advertising, comprising:
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providing an advertising presentation device in communication with a controller; the controller regularly receiving electronic context data related to the advertising presentation device; the controller automatically generating context-based advertising on the basis of the context data; and the controller causing the advertising presentation device to present the context-based advertising.
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Specification