THIRD PARTY DATA MATCHING FOR TARGETED ADVERTISING
First Claim
1. A method for use in connection with delivering selected content to users of a broadcast network, the broadcast network primarily involving synchronized distribution of broadcast content to multiple users, the method comprising the steps of:
- receiving, at a network platform, an asset dissemination request for an asset, wherein said asset dissemination request includes household targeting criteria for said asset;
identifying network households complying with said household targeting criteria for said asset;
delivering, via a network interface, said asset to at least one of said network households in conjunction with at least one household member criteria for said one household, wherein said asset may be output by said at least one network household upon identifying a putative presence of a household member complying with said household member criteria.
2 Assignments
0 Petitions
Accused Products
Abstract
A broadcast targeting system is provided where third party database information is utilized in conjunction with broadcast network client information to identify households within the broadcast network including one or more desired recipients of targeted assets. In instances where a user equipment device of the targeted household includes multiple users (i.e., a multiple-user device), use of third party data in conjunction with an indication of which household member is currently using the multiple user device (e.g., set top box, etc.) allows for more effectively delivering assets targeted to a specific member(s) of the household
211 Citations
32 Claims
-
1. A method for use in connection with delivering selected content to users of a broadcast network, the broadcast network primarily involving synchronized distribution of broadcast content to multiple users, the method comprising the steps of:
-
receiving, at a network platform, an asset dissemination request for an asset, wherein said asset dissemination request includes household targeting criteria for said asset; identifying network households complying with said household targeting criteria for said asset; delivering, via a network interface, said asset to at least one of said network households in conjunction with at least one household member criteria for said one household, wherein said asset may be output by said at least one network household upon identifying a putative presence of a household member complying with said household member criteria. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
-
-
13-22. -22. (canceled)
-
23. A method for use in connection with delivering selected content to users of a broadcast network, the broadcast network primarily involving synchronized distribution of broadcast content to multiple users, the method comprising the steps of:
-
receiving an asset-dissemination request for an asset, wherein said asset dissemination request includes recipient information identifying a plurality of desired asset recipients; accessing third party database information to identify households associated with said desired asset recipients; accessing customer Information database to correlate at least a portion of said households associated with said desired asset recipients to network households serviced by said broadcast network; delivering said asset to at least a portion of said network households including desired recipients. - View Dependent Claims (24, 25, 26, 27, 28, 29, 30, 31)
-
-
32-48. -48. (canceled)
Specification