SYSTEM AND METHOD OF RENDERING ADVERTISEMENTS BY EMPLOYING SWITCHING-ON SCREEN OF TELEVISION
First Claim
1. A method of rendering at least one advertisement message to a user using an information retrieval system comprising at least one client system and at least one advertising server connected through a communication network and the client system further comprising at least one television terminal, at least one computing device and at least one remote control, the method comprising:
- sensing the user'"'"'s action of holding the remote control and;
receiving a signal from the remote control by the computing device and;
switching on the television terminal and;
displaying at least one advertisement message on the television terminal.
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Accused Products
Abstract
Method and system are disclosed to render targeted advertisement to a user by employing a television terminal, which is connected to an advertising server through a computing device. Furthermore, a remote control integrated with a sensory system that senses the user'"'"'s action of holding the device is disclosed. A signal is sent to the computing device connected to the television terminal when the user is holding the remote controller. The computing device then switches on the terminal and sends an advertisement for displaying on the screen of the terminal. After receiving the user'"'"'s selection of a TV channel, the programming replaces the displayed advertisement while the displayed message is moved into a “picture-in-picture” with a smaller display window. The user may select the advertisement in the window for further reviewing of more detailed information in a video/audio format. The window and displayed advertisement is removed from the screen after a predetermined period of time if the user is not intrigued by the message. Various embodiments of the sensory systems have been disclosed. In another embodiment, the remote control has the capability to collect biometrical data of the user. The data is sent to the computing device for further analysis to identify a specific user from a group. Targeted advertisements are then delivered based upon the determined user'"'"'s identity.
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Citations
20 Claims
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1. A method of rendering at least one advertisement message to a user using an information retrieval system comprising at least one client system and at least one advertising server connected through a communication network and the client system further comprising at least one television terminal, at least one computing device and at least one remote control, the method comprising:
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sensing the user'"'"'s action of holding the remote control and; receiving a signal from the remote control by the computing device and; switching on the television terminal and; displaying at least one advertisement message on the television terminal. - View Dependent Claims (2, 4, 5, 6, 7, 8, 9)
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3. The method as recited in claim, wherein the advertisement message replacing the channel programming including:
the original displayed advertisement message and/or a new version of the message in the forms of video/audio presentation.
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10. A method of rendering at least one advertisement to a user using an information retrieval system comprising at least one client system and at least one advertising server connected through a communication network and the client system further comprising at least one television terminal, at least one computing device and at least one remote control, the method comprising:
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collecting the user'"'"'s biometrical signals when the user is holding and positioning the remote control to get ready for an input action and; receiving the collected signals from the remote control by the computing device and; switching on the television terminal and; displaying at least one advertisement message on the television terminal based upon the user'"'"'s identity determined by the received biometrical signals. - View Dependent Claims (11, 12, 13, 14)
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15. A remote control including features for sensing a user'"'"'s action for holding said remote control, the device comprising:
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a user input device providing means to receive a user'"'"'s input actions and; a processor providing means to control operations of the device and; a power supply providing power for the operations of the device and; a sensory system to provide means for sensing said the user'"'"'s hand is in touch with the remote control and; a data management unit for said sensory system. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification