System and Method for Context Enhanced Ad Creation
First Claim
Patent Images
1. A method, comprising:
- receiving, over a network, an ad campaign request from a remote host, wherein the ad campaign request comprises one or more ad configuration parameters;
formulating a query based on the one or more ad configuration parameters so as to search, via the network, for an ad configuration template to facilitate creation of an ad;
serving, via the network, one or more ad configuration interfaces to the remote host in accordance with the ad configuration template that satisfied the query to generate one or more delivery and targeting parameters for the ad; and
configuring an ad delivery network to deliver the ad according to the one or more delivery and targeting parameters associated with the ad.
3 Assignments
0 Petitions
Accused Products
Abstract
Methods, apparatuses and systems directed to creating contextually-targeted advertisements. In a particular implementation, advertisers may leverage a W4 COMN to deliver contextually-targeted and/or contextually-enhanced advertisements. In the implementations discussed below, an ad creation system utilizes data made available by the W4 COMN to facilitate the creation and placement of advertisements on a message delivery network, such as the W4 COMN itself.
-
Citations
20 Claims
-
1. A method, comprising:
-
receiving, over a network, an ad campaign request from a remote host, wherein the ad campaign request comprises one or more ad configuration parameters; formulating a query based on the one or more ad configuration parameters so as to search, via the network, for an ad configuration template to facilitate creation of an ad; serving, via the network, one or more ad configuration interfaces to the remote host in accordance with the ad configuration template that satisfied the query to generate one or more delivery and targeting parameters for the ad; and configuring an ad delivery network to deliver the ad according to the one or more delivery and targeting parameters associated with the ad. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
-
-
10. A method, comprising:
-
receiving, over a network, an ad campaign request from a remote host, wherein the ad campaign request comprises one or more ad configuration parameters, at least a first parameter of the one or more ad configuration parameters comprising a temporal parameter and at least a second parameter of the one ad configuration parameters comprising a spatial parameter defining a location; formulating a first query based on the temporal and spatial parameters so as to search, via the network, for user profile data, social network data, spatial data, temporal data and topical data that is available via the network and relates to the ad configuration parameters so as to identify a set of users whose observed behavior satisfies the spatial and temporal parameters of the one or more ad configuration parameters; and analyzing data associated with the set of users that is available via the network to generate one or more targeting parameters; and providing the one or more generated targeting parameters to the remote host. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17)
-
-
18. An apparatus comprising
a memory; -
one or more processors; logic encoded in one or more tangible media for execution and when executed operable to cause the one or more processors to; receive, over a network, an ad campaign request from a remote host, wherein the ad campaign request comprises one or more ad configuration parameters; formulate a query based on the one or more ad configuration parameters so as to search, via the network, for an ad configuration template to facilitate creation of an ad; serve, via the network, one or more ad configuration interfaces to the remote host in accordance with the ad configuration template that satisfied the query to generate one or more delivery and targeting parameters for the ad; and configure an ad delivery network to deliver the ad according to the one or more delivery and targeting parameters associated with the ad. - View Dependent Claims (19, 20)
-
Specification