Publishing System with Partner Matching
First Claim
1. A method of publishing a document, comprising:
- providing a user interface configured for creating a profile of;
content from a publisher of the document;
a plurality of document consumers; and
a plurality of ad buyers;
removing from the plurality of ad buyers those ad buyers whose goods or services are found to overlap areas of goods or services offered by the publisher, wherein the removing is performed in an automated manner where the profile indicates overlap, and as a backup, in a manual manner by a user operating the user interface;
matching the document consumers with the plurality of ad buyers according to the profile to find ad buyers that are compatible with the document; and
combining the content provided by the publisher, together with ads provided by ad buyers found to be compatible with the document, to produce the document.
1 Assignment
0 Petitions
Accused Products
Abstract
Systems and methods are described for publishing a document. In one example, a user interface, configured for profiling a document, a publisher of the document, a plurality of document consumers and a plurality of ad buyers, is displayed. The system may remove from the plurality of ad buyers those ad buyers whose goods or services are found to overlap areas of goods or services offered by the publisher. The removal may be performed in an automated manner, and as a backup, in a manual manner by a user operating the user interface. The document consumers are matched with the plurality of ad buyers to find ad buyers that are compatible with the document. Content provided by the publisher and ads provided by ad buyers found to be compatible with the content are then combined to form the document.
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Citations
15 Claims
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1. A method of publishing a document, comprising:
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providing a user interface configured for creating a profile of;
content from a publisher of the document;
a plurality of document consumers; and
a plurality of ad buyers;removing from the plurality of ad buyers those ad buyers whose goods or services are found to overlap areas of goods or services offered by the publisher, wherein the removing is performed in an automated manner where the profile indicates overlap, and as a backup, in a manual manner by a user operating the user interface; matching the document consumers with the plurality of ad buyers according to the profile to find ad buyers that are compatible with the document; and combining the content provided by the publisher, together with ads provided by ad buyers found to be compatible with the document, to produce the document. - View Dependent Claims (2, 3)
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4. A method of publishing a document, comprising:
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providing a user interface, wherein regions are defined within the user interface into which information may be entered as input for activities, the activities comprising; profiling subject matter of content provided by a publisher; profiling subject matter of needs, related to the subject matter of content provided by the publisher, of a plurality of document consumers; profiling subject matter of needs, related to the subject matter of content provided by the publisher, of a plurality of ad buyers; matching the subject matter of the needs of the plurality of document consumers with the subject matter of needs of the plurality of ad buyers to find ad buyers that are compatible with the document; selecting ad buyers from among those found to be compatible with the document; and combining the content provided by the publisher together with ads provided by selected ad buyers to produce the document. - View Dependent Claims (5, 6, 7, 8, 9, 10)
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11. A system for printing a document, comprising:
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a user interface configured for use in publishing the document, the user interface comprising regions into which the user may enter information as input for activities, the activities comprising; profiling subject matter of content provided by a publisher; profiling subject matter of needs, related to the subject matter of content provided by the publisher, of a plurality of document consumers; profiling subject matter of needs, related to the subject matter of content provided by the publisher, of a plurality of ad buyers; a matching engine, configured to; match key words associated with the subject matter of the needs of the plurality of document consumers with key words associated with the subject matter of needs of the plurality of ad buyers to find ad buyers that are compatible with the document; and select ad buyers from among those found to be compatible with the document based in part on value offered and in part on user input to the user interface; and a printer, configured to print the content provided by the publisher together with ads provided by selected ad buyers to produce the document. - View Dependent Claims (12, 13, 14, 15)
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Specification