Publishing System with Partner Matching

• US 20100114653A1
• Filed: 10/31/2008
• Published: 05/06/2010
• Est. Priority Date: 10/31/2008
• Status: Abandoned Application

• Current Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Original Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Inventors: Chow, Carl S., Chatow, Ehud, Fitzhugh, Andrew E.
• Application Number:
  US12/263,100
• Publication Number:
  US 20100114653A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06Q 30/0204 Market segmentation

Abstract

Systems and methods are described for publishing a document. In one example, a user interface, configured for profiling a document, a publisher of the document, a plurality of document consumers and a plurality of ad buyers, is displayed. The system may remove from the plurality of ad buyers those ad buyers whose goods or services are found to overlap areas of goods or services offered by the publisher. The removal may be performed in an automated manner, and as a backup, in a manual manner by a user operating the user interface. The document consumers are matched with the plurality of ad buyers to find ad buyers that are compatible with the document. Content provided by the publisher and ads provided by ad buyers found to be compatible with the content are then combined to form the document.

Claims

1. A method of publishing a document, comprising:

providing a user interface configured for creating a profile of;

content from a publisher of the document;

a plurality of document consumers; and

a plurality of ad buyers;

removing from the plurality of ad buyers those ad buyers whose goods or services are found to overlap areas of goods or services offered by the publisher, wherein the removing is performed in an automated manner where the profile indicates overlap, and as a backup, in a manual manner by a user operating the user interface;

matching the document consumers with the plurality of ad buyers according to the profile to find ad buyers that are compatible with the document; and

combining the content provided by the publisher, together with ads provided by ad buyers found to be compatible with the document, to produce the document.

2. The method of claim 1, wherein the matching comprises:

auctioning, to ad buyers, a right to include an ad within the document; and

selecting at least two ad buyers based in part on relative amounts of bids within the auction;

wherein a first of the at least two ad buyers selected places an advertisement within the document sent to document consumers in a first region but not in a second region, and a second of the at least two ad buyers selected places an advertisement within the document sent to document consumers in the second region but not in the first region.

3. The method of claim 1, wherein the matching comprises:

providing the ad buyers with results of a survey projecting expenditure amounts of the document consumers associated with a plurality of different publishers; and

allowing a plurality of ad buyers to bid, based on the survey, to buy ads from the plurality of different publishers.

4. A method of publishing a document, comprising:

providing a user interface, wherein regions are defined within the user interface into which information may be entered as input for activities, the activities comprising;

profiling subject matter of content provided by a publisher;

profiling subject matter of needs, related to the subject matter of content provided by the publisher, of a plurality of document consumers;

profiling subject matter of needs, related to the subject matter of content provided by the publisher, of a plurality of ad buyers;

matching the subject matter of the needs of the plurality of document consumers with the subject matter of needs of the plurality of ad buyers to find ad buyers that are compatible with the document;

selecting ad buyers from among those found to be compatible with the document; and

combining the content provided by the publisher together with ads provided by selected ad buyers to produce the document.

5. The method of claim 4, wherein:

profiling subject matter of content provided by a publisher comprises defining subject matter of the content using key words;

profiling subject matter of needs of a plurality of document consumers comprises defining subject matter of interests of the document consumers, using key words, that is related to content provided by the publisher;

profiling subject matter of needs of a plurality of ad buyers comprises defining products and services related to content provided by the publisher using key words; and

printing content comprises printing a plurality of copies of the document, wherein some of the copies are printed in a first geographic location and others of the copies are printed in a second geographic location.

6. The method of claim 4, wherein matching the subject matter of the needs of the plurality of document consumers with the subject matter of needs of the plurality of ad buyers to find ad buyers that are compatible with the document comprises removing ad buyers from consideration based on a process by which a survey projecting expenditure amounts of the document consumers in areas is compared to products for sale by the ad buyers in the areas.

7. The method of claim 4, wherein selecting ad buyers compatible with the document consumers comprises selecting only ad buyers in areas that are different from, but complimentary to, the publisher.

8. The method of claim 4, wherein selecting ad buyers from among those found to be compatible with the document consumers comprises:

auctioning, to ad buyers, a right to include an ad within the document; and

selecting at least one ad buyer based on relative amounts of bids within the auction by the ad buyers.

9. The method of claim 4, additionally comprising:

expanding a list of document consumers managed by the publisher by operation of a pull strategy, wherein two-way communication with new subscribers adds new subscribers to the list of document subscribers.

10. The method of claim 4, additionally comprising:

expanding a list of document consumers managed by the publisher by operation of a push strategy, wherein the publisher unilaterally adds document consumers to the list of document consumers.

11. A system for printing a document, comprising:

a user interface configured for use in publishing the document, the user interface comprising regions into which the user may enter information as input for activities, the activities comprising;

profiling subject matter of content provided by a publisher;

profiling subject matter of needs, related to the subject matter of content provided by the publisher, of a plurality of document consumers;

profiling subject matter of needs, related to the subject matter of content provided by the publisher, of a plurality of ad buyers;

a matching engine, configured to;

match key words associated with the subject matter of the needs of the plurality of document consumers with key words associated with the subject matter of needs of the plurality of ad buyers to find ad buyers that are compatible with the document; and

select ad buyers from among those found to be compatible with the document based in part on value offered and in part on user input to the user interface; and

a printer, configured to print the content provided by the publisher together with ads provided by selected ad buyers to produce the document.

12. The system of claim 11, wherein the matching engine receives input from a location defined by the user interface into which a user may enter ad buyers.

13. The system of claim 11, wherein the matching engine directs the user interface to:

provide the ad buyers with results of a survey projecting expenditure amounts of the document consumers associated with a plurality of different publishers, wherein characteristics of the document consumers associated with each publisher are identified; and

allow a plurality of ad buyers to bid to buy ads from the plurality of different publishers.

14. The system of claim 11, wherein the matching engine, when matching the subject matter of the needs of the plurality of document consumers with the subject matter of needs of the plurality of ad buyers to find ad buyers that are compatible with the document, removes ad buyers from consideration based on a process by which a survey projecting expenditure amounts of the document consumers in areas is compared to products for sale by the ad buyers in the areas.

15. The system of claim 11, wherein the user interface allows the publisher to remove ad buyers compatible with the document consumers if goods or services of the ad buyers overlap those of the publisher.