USER ACTIVITY TRACKING ON PERSONAL CELLULAR TELECOMMUNICATIONS DEVICES
First Claim
1. A method for user activity tracking on a personal cellular telecommunications device in wireless communication with a network side Data Collection Entity (DCE), the personal cellular telecommunications device including a User Interaction Software Module (UISM), a Man Machine Interface (MMI), and a display screen, the method comprising the steps of:
- (a) displaying display messages each including at least one display component on the display screen;
(b) correlating between user action events and display component events for determining user impression events originated by at least Type IIA user actions occurring during instantaneously displayed display messages and relating thereto but not invoking interactive display messages; and
(c) logging user impression information of the user impression events.
6 Assignments
0 Petitions
Accused Products
Abstract
User activity tracking on personal cellular telecommunications devices including a User Interaction Software Module (UISM) for data handling of display message information and user interaction information regarding user interaction with display messages. The UISMs enable handset side or network side determining user impressions of instantaneously displayed display messages. The UISMs include onboard instruction sets including destination dependent data handling instructions for user click information. Onboard instruction sets can operate in conjunction with display component embedded instruction sets regarding data logging and data reporting of display message information and/or user impression information and/or user click information.
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Citations
41 Claims
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1. A method for user activity tracking on a personal cellular telecommunications device in wireless communication with a network side Data Collection Entity (DCE), the personal cellular telecommunications device including a User Interaction Software Module (UISM), a Man Machine Interface (MMI), and a display screen, the method comprising the steps of:
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(a) displaying display messages each including at least one display component on the display screen; (b) correlating between user action events and display component events for determining user impression events originated by at least Type IIA user actions occurring during instantaneously displayed display messages and relating thereto but not invoking interactive display messages; and (c) logging user impression information of the user impression events. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. A method for user activity tracking on a personal cellular telecommunications device in wireless communication with a network side Data Collection Entity (DCE), the personal cellular telecommunications device including a User Interaction Software Module (UISM) having an onboard instruction set, a Man Machine Interface (MMI), and a display screen, the method comprising the steps of:
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(a) providing interactive display components for transmission to personal cellular telecommunications devices for display in interactive display messages thereon, the interactive display components each including at least one outbound response mechanism for obtaining additional information; (b) configuring the onboard instruction set regarding data handling of user click information of user click events originated by user actions invoking instantaneously displayed interactive display messages, the onboard instruction set including a multitude of data handling instructions wherein at least one data handling instruction has a destination condition; and (c) displaying interactive display messages on a personal cellular telecommunications device, whereupon a user action invoking an interactive display message activates an outbound response mechanism and constitutes a user click event and the personal cellular telecommunications device transmits user click information of the user click event to the DCE in accordance with the data handling instruction corresponding to the destination of the activated outbound response mechanism. - View Dependent Claims (21, 22, 23, 24, 25, 26, 27, 28, 29, 30)
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31. A method for user activity tracking on a personal cellular telecommunications device in wireless communication with a network side Data Collection Entity (DCE), the personal cellular telecommunications device including a User Interaction Software Module (UISM) having an onboard instruction set, a Man Machine Interface (MMI), and a display screen, the method comprising the steps of:
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(a) defining at least one data handling category regarding data handling of events associated with the display of display messages each including at least one display component on the display screen; (b) configuring the onboard instruction set with a data handling instruction corresponding to each data handling category; (c) providing display components with an embedded instruction set including at least one category identifier for identifying a data handling category; and (d) transmitting display components for display in display messages on the display screen whereupon the UISM data handles event information of each instantaneously displayed display component in accordance with its corresponding at least one data handling category. - View Dependent Claims (32, 33, 34, 35, 36, 37, 38, 39, 40, 41)
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Specification