SYSTEMS AND METHODS FOR TARGETED ADVERTISING
First Claim
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1. An apparatus comprising:
- one or more processors; and
a program storage device tangibly embodying a program of instructions that when executed by the one or more processors enable the apparatus to;
receive information necessary for identification of media input to a media management system; and
automatically obtain one or more targeted advertisements relevant to the media.
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Abstract
An embodiment of the invention utilizes a media management system that captures information regarding a user'"'"'s media consumption habits and provides unique opportunities for targeted advertising. An embodiment of the invention tracks a user'"'"'s media consumption over time. An embodiment of the invention identifies a user'"'"'s current media consumption and provides targeted advertising in real time, based upon the user'"'"'s current behavior and/or the user'"'"'s media consumption history.
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Citations
20 Claims
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1. An apparatus comprising:
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one or more processors; and a program storage device tangibly embodying a program of instructions that when executed by the one or more processors enable the apparatus to; receive information necessary for identification of media input to a media management system; and automatically obtain one or more targeted advertisements relevant to the media. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method comprising:
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receiving at an electronic device information necessary for identification of media input to a media management system; and automatically obtaining one or more targeted advertisements relevant to input media. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. An apparatus comprising:
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one or more processors; and a program storage device tangibly embodying a program of instructions that when executed by the one or more processors enable the apparatus to; capture information necessary for identification of media input to a media management system; and automatically obtain one or more targeted advertisements relevant to the media.
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18. The apparatus according to claim 18, wherein to automatically obtain further comprises utilizing the information necessary for identification to obtain one or more targeted advertisements relevant to the media.
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19. A tangible program storage device, readable by machine, embodying a program of instructions that when executed by a processor of the machine enable the machine to:
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capture information necessary for identification of media input to a media management system; and automatically obtain one or more targeted advertisements relevant to the media. - View Dependent Claims (20)
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Specification