METHOD AND SYSTEM FOR DISPLAYING ADVERTISEMENTS BETWEEN SCHEDULE LISTINGS
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Accused Products
Abstract
In one embodiment, the invention is a system and method for simultaneously displaying advertisements with an electronic program guide (EPG). The system displays television schedule information in rows of schedule information items including the time and channel for least a portion of the displayed television schedule information items. An advertisement is selected for display from a plurality of advertisements, and the selected advertisement is displayed between two rows of the schedule information items simultaneously with the displayed television schedule information items.
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Citations
56 Claims
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1-36. -36. (canceled)
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37. A method for simultaneously displaying channel advertisements with an electronic program guide (EPG), the method comprising:
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storing schedule information in a program schedule memory for each of a plurality of programs; storing at least one advertisement in an advertising insert memory; displaying, on a display, at least a portion of the stored program schedule information in a plurality of rows of schedule information, wherein each row of schedule information pertains to a plurality of programs provided on a channel; accessing an address link in the program schedule memory that links at least one advertisement in the advertising insert memory to at least one displayed row of schedule information; and displaying, on the display, at least one linked advertisement adjacent to a row of schedule information. - View Dependent Claims (38, 39, 40, 41, 42, 43, 44, 45, 46)
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47. A system for simultaneously displaying channel advertisements with an electronic program guide (EPG), the system comprising:
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a program schedule memory for storing schedule information; an advertising insert memory for and advertising data; a display; and a processor, wherein the system is configured to; store schedule information in the program schedule memory for each of a plurality of programs, store at least one advertisement in the advertising insert memory, display, on the display, at least a portion of the stored program schedule information in a plurality of rows of schedule information, wherein each row of schedule information pertains to a plurality of programs provided on a channel, access an address link in the program schedule memory that links at least one advertisement in the advertising insert memory to at least one displayed row of schedule information, and display, on the display, at least one linked advertisement adjacent to a row of schedule information. - View Dependent Claims (48, 49, 50, 51, 52, 53, 54, 55, 56)
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Specification