METHOD AND APPARATUS FOR ASSOCIATING ADVERTISING WITH COMPUTER ENABLED MAPS
First Claim
Patent Images
1. A method performed by a computing apparatus of providing information associated with a map displayed by a computing apparatus, comprising the acts of:
- a processor providing a plurality of objects from an associated memory, each object being associated with a location on the displayed map;
the processor accepting user selection of a particular map location; and
the processor retrieving from the memory and displaying on the map at least one of the objects associated with the particular map location;
wherein the objects are interactive.
3 Assignments
0 Petitions
Accused Products
Abstract
An interactive system and method based on the Internet and intended for advertising distribution uses collectively authored (user generated) content and maps that are interactive. The maps are personalized with the user generated content and with targeted advertising units and transmitted to a user. This provides an interactive user experience in terms of both the advertising and content generated by other users relating to an advertiser offer, but having the personalized aspect, making it more effective as advertising.
-
Citations
24 Claims
-
1. A method performed by a computing apparatus of providing information associated with a map displayed by a computing apparatus, comprising the acts of:
-
a processor providing a plurality of objects from an associated memory, each object being associated with a location on the displayed map; the processor accepting user selection of a particular map location; and the processor retrieving from the memory and displaying on the map at least one of the objects associated with the particular map location;
wherein the objects are interactive. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
-
-
14. Apparatus for providing information associated with a displayed map, comprising:
-
a first server storing a plurality of maps and having a port connectable to a network; and a second server storing a plurality of objects, each associated with a location on the displayed map and wherein the second server is coupled to the first server, and wherein the objects are interactive; wherein the first and second servers, responsive to a user selection of a particular map location, provide over the network the displayed map with at least one of the objects associated with the particular map location. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
-
Specification