Method and System for Targeted Advertising
First Claim
1. ) A method of displaying advertisements, comprising the steps of:
- generating a predictive model to predict a type of user;
collecting advertisements based upon the type of user;
placing the predictive model and collected advertisements on a computer of a user;
executing the predictive model on the computer of the user to determine the type of user;
selecting an advertisement to be displayed to the user based upon the execution of the predictive model.
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Abstract
A method and system of displaying advertisements may include generating a predictive model to predict a type of user, collecting advertisements based upon the type of user, placing the predictive model and collected advertisements on a computer of a user, executing the predictive model on the computer of the user to determine the type of user, and selecting an advertisement to be displayed to the user based upon the execution of the predictive model. The predictive model may be generated based upon feedback from the control users, and the predictive model may be generated based upon the computer of the control users. The predictive model may be generated based upon Web browsing of the computer of the control users, and the predictive model may be generated based upon computer usage behavior of the control users.
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Citations
18 Claims
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1. ) A method of displaying advertisements, comprising the steps of:
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generating a predictive model to predict a type of user; collecting advertisements based upon the type of user; placing the predictive model and collected advertisements on a computer of a user; executing the predictive model on the computer of the user to determine the type of user; selecting an advertisement to be displayed to the user based upon the execution of the predictive model. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. ) A system of displaying advertisements, comprising:
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a device to generate a predictive model to predict a type of user; the device collecting advertisements based upon the type of user; a device for placing the predictive model and collected advertisements on a computer of a user; the computer of the user executing the predictive model to determine the type of user; the computer of the user selecting an advertisement to be displayed to the user based upon the execution of the predictive model. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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Specification