MOBILE ADVERTISING ON PERSONAL CELLULAR TELECOMMUNICATIONS DEVICES
First Claim
1. Method for mobile advertising on a personal cellular telecommunications device having a display screen, the method comprising the steps of:
- (a) displaying a Level 0 interactive display message including a content precursor on the display screen, the Level 0 interactive display message having at least one response mechanism for continuing regular device operation including displaying additional content associated with the content precursor; and
(b) displaying mobile advertising on the display screen either simultaneously with the content precursor in a single display image or between a subscriber invoking the Level 0 interactive display message for displaying the additional content associated with its content precursor and displaying the additional content.
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Accused Products
Abstract
Mobile advertising on personal cellular telecommunications devices includes an initial Level 0 Interactive Display Message (IDM) having a content precursor for requesting additional content with or without a visual advertising component. Level 0 IDMs may be displayed as part of a user initiated client application or automatically replacing an idle screen. Mobile advertising can optionally include one or more Level 1 Advertisement Display Messages (ADMs) including text, graphics, video, and the like Level 1 ADMs may be interactive or not.
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Citations
38 Claims
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1. Method for mobile advertising on a personal cellular telecommunications device having a display screen, the method comprising the steps of:
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(a) displaying a Level 0 interactive display message including a content precursor on the display screen, the Level 0 interactive display message having at least one response mechanism for continuing regular device operation including displaying additional content associated with the content precursor; and (b) displaying mobile advertising on the display screen either simultaneously with the content precursor in a single display image or between a subscriber invoking the Level 0 interactive display message for displaying the additional content associated with its content precursor and displaying the additional content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34)
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- 35. An interactive display message for display on a personal cellular telecommunications device having a display screen, the message comprising a content precursor to be displayed on the device'"'"'s display screen together with at least one response mechanism for enabling a subscriber to select continuing device operation including requesting additional content associated with the content precursor, and a visual advertising component for displaying simultaneously with the content precursor in a single display image.
Specification