METHOD AND APPARATUS FOR ENTERTAINMENT AND INFORMATION SERVICES DELIVERED VIA MOBILE TELECOMMUNICATION DEVICES

• US 20110040615A1
• Filed: 10/28/2010
• Published: 02/17/2011
• Est. Priority Date: 10/10/2002
• Status: Active Grant

• Current Assignee: ZNL Enterprises, LLC
• Original Assignee: ZNL Enterprises, LLC
• Inventors: Redmann, William G., Weisman, Jordan K.
• Granted Patent: US 9,635,066 B2
• Time in Patent Office: Days
• US Class Current: 705/14.42
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: H04L 65/1083 In-session procedures
• CPC Class Codes: H04L 65/1101 Session protocols
• CPC Class Codes: H04L 67/14 Session management for real-time applications in data packet communications networks H04L65/1066
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]
• CPC Class Codes: H04M 1/6058 involving the use of a headset accessory device connected to the portable telephone
• CPC Class Codes: H04M 1/72403 with means for local support of applications that increase the functionality
• CPC Class Codes: H04M 1/72427 for supporting games or graphical animations
• CPC Class Codes: H04M 1/72442 for playing music files
• CPC Class Codes: H04M 1/72445 for supporting Internet browser applications
• CPC Class Codes: H04M 2250/74 with voice recognition means
• CPC Class Codes: H04M 3/4938 comprising a voice browser which renders and interprets, e.g. VoiceXML
• CPC Class Codes: H04W 4/00 Services specially adapted for wireless communication networks; Facilities therefor

Abstract

A method and system for entertainment and information services delivered via mobile telecommunication devices include a communication network, and a station communicatively linked to the communication network. The station includes an output and an interface. Also included is a head-end having at least one database configured to store programs including an audio content. The head-end receives a request from the station for a desired one of the programs, verifies the request, transmits a first portion of the desired program to the station, and records an association between the identification and the desired program. The head-end further suspends transmission of a second portion of the program based upon detection of an indication to suspend transmission. The head-end further transmits the second portion of the program based upon detection of an indication to resume transmission and stored bookmark data indicating the starting location in the program of the second portion.

Claims

1. A computer-implemented method for determining which advertisement to provide, the method comprising:

a) automatically accepting location information for a first user;

b) automatically selecting a first advertisement from a plurality of qualified advertisements, each qualified advertisement having a location requirement met by the location information for the first user, each qualified advertisement having a utility value, said first advertisement being selected for having a high utility value relative to at least one of the other qualified advertisements, the first advertisement having first performance data; and

,

c) automatically providing the first performance data for the first advertisement for the first user.

2. The method of claim 1 wherein said high utility value is the highest utility value of the plurality of qualified advertisements.

3. The method of claim 1, further comprising:

d) automatically accepting demographic information for the first user; and

,

wherein each qualified advertisement further has a demographic requirement met by the demographic information for the first user.

4. The method of claim 3, wherein the utility value comprises how much money is paid for providing a qualified advertisement.

5. The method of claim 4, wherein the utility value further comprises a priority.

6. The method of claim 1, wherein the utility value comprises how much money is paid for providing a qualified advertisement.

7. The method of claim 6, wherein the utility value further comprises a priority.

8. The method of claim 1, wherein the location requirement for each qualified advertisement comprises at least one latitude/longitude pair and a range.

9. The method of claim 1, wherein the location information for the first user comprises a latitude/longitude pair.

10. The method of claim 9, wherein the location information for the first user further comprises a value representing uncertainty of the latitude/longitude pair.

11. The method of claim 1, wherein the location requirement comprises at least a zip code.

12. The method of claim 1, wherein the first advertisement has an association with a second advertisement, the second advertisement having second performance data, the method further comprising:

d) providing the second performance data for the second advertisement for the first user, after providing the first performance data for the first advertisement for the first user, on the basis of the association.

13. The method of claim 1 wherein the first performance data is comprised of at least one of images, animations, video, programs, scripts, hypertext markup language documents, audio, and text.

14. A computer-implemented method for determining which advertisement to provide, the method comprising:

a) automatically accepting location information for a first user;

b) automatically selecting a first advertisement of a plurality of qualified advertisements, each qualified advertisement associated with data representative of performance data, a utility value, and a location requirement met by the location information for the first user, said first advertisement associated with a high utility value relative to at least one of the other qualified advertisements.

c) automatically providing the performance data of the first advertisement for the first user.

15. A computer-implemented method for determining which advertisement to provide, the method comprising:

a) providing data representative of a plurality of advertisements, for each advertisement said data comprising a location requirement, a utility value, and performance data;

b) automatically accepting location information for a first user;

c) automatically selecting a plurality of qualified advertisements from the plurality of advertisements, the location requirement for each qualified advertisement being met by the location information for the first user;

d) automatically selecting a first advertisement, said first advertisement having a higher utility value than at least one of the other qualified advertisements; and

,

e) automatically providing first performance data for the first advertisement for the first user.

16. The method of claim 15, further comprising:

e) automatically accepting demographic information for the first user; and

,

wherein each qualified advertisement further has a demographic requirement met by the demographic information for the first user.

17. The method of claim 16, wherein the utility value comprises how much money is paid for playing a qualified advertisement.

18. The method of claim 17, wherein the utility value further comprises a priority.

19. The method of claim 18, wherein the utility value comprises how much money is paid for providing a qualified advertisement.

20. The method of claim 19, wherein the utility value further comprises a priority.

21. The method of claim 15 wherein the data representative of the first advertisement further comprises an association with a second advertisement of the plurality of qualified advertisements, the method further comprising:

e) automatically providing second performance data for the second advertisement for the first user, after providing the first performance data for the first advertisement for the first user.

22. The method of claim 15 wherein the performance data is comprised of at least one of images, animations, video, programs, scripts, hypertext markup language documents, audio, and text.

23. A computer system for implementing the method of claim 15 comprising:

a server comprising at least one computer, the server having

a database containing the data representative of the plurality of advertisements,

an interface for communication through a communication channel, and

software for

accepting location information for the first user,

selecting the plurality of qualified advertisement from the plurality of advertisements, and

providing the performance data for the first advertisement for the first user through the communication channel.