Behavior aggregation
First Claim
Patent Images
1. A computer-implemented method comprising:
- receiving a directory assistance request from a caller;
attempting to determine the identity of the caller;
if the caller'"'"'s identity cannot be determined, playing a sponsor advertisement prior to providing the directory assistance service to the caller; and
if the caller'"'"'s identity is determined;
determining at least one caller behavior associated with the caller, wherein the at least one caller behavior is determined by accessing a social network account associated with the caller and identifying at least one caller interest based on the caller'"'"'s social network account;
identifying a plurality of advertisements of possible interest to the caller based on the caller behavior, wherein each of the plurality of advertisements has an associated bid price;
selecting an advertisement having a highest associated bid price; and
playing the selected advertisement to the caller.
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Accused Products
Abstract
After receiving a call from a caller, the identity of the caller is determined. A method determines at least one caller behavior associated with the caller. This caller behavior is determined based on the caller'"'"'s association with a social network. Next, multiple available advertisements are identified. An advertisement is selected based on the caller behavior associated with the caller.
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Citations
6 Claims
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1. A computer-implemented method comprising:
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receiving a directory assistance request from a caller; attempting to determine the identity of the caller; if the caller'"'"'s identity cannot be determined, playing a sponsor advertisement prior to providing the directory assistance service to the caller; and if the caller'"'"'s identity is determined; determining at least one caller behavior associated with the caller, wherein the at least one caller behavior is determined by accessing a social network account associated with the caller and identifying at least one caller interest based on the caller'"'"'s social network account; identifying a plurality of advertisements of possible interest to the caller based on the caller behavior, wherein each of the plurality of advertisements has an associated bid price; selecting an advertisement having a highest associated bid price; and playing the selected advertisement to the caller. - View Dependent Claims (2, 3, 4, 5, 6)
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Specification