Behavior aggregation

• US 20110040629A1
• Filed: 07/20/2010
• Published: 02/17/2011
• Est. Priority Date: 12/06/2006
• Status: Abandoned Application

• Current Assignee: Apptera Incorporated
• Original Assignee: Apptera Incorporated
• Inventors: Chiu, Leo, Loukianoff, Peter
• Application Number:
  US12/840,181
• Publication Number:
  US 20110040629A1
• Time in Patent Office: Days
• US Class Current: 705/14.66
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: H04M 2203/655 Combination of telephone service and social networking messaging within social networks H04L51/52
• CPC Class Codes: H04M 3/42059 Making use of the calling party identifier
• CPC Class Codes: H04M 3/4878 Advertisement messages
• CPC Class Codes: H04M 3/4931 Directory assistance systems
• CPC Class Codes: H04M 7/0024 Services and arrangements where telephone services are combined with data services arrangements which combine a telephonic equipment and a computer H04M7/0012

Abstract

After receiving a call from a caller, the identity of the caller is determined. A method determines at least one caller behavior associated with the caller. This caller behavior is determined based on the caller'"'"'s association with a social network. Next, multiple available advertisements are identified. An advertisement is selected based on the caller behavior associated with the caller.

Claims

1. A computer-implemented method comprising:

receiving a directory assistance request from a caller;

attempting to determine the identity of the caller;

if the caller'"'"'s identity cannot be determined, playing a sponsor advertisement prior to providing the directory assistance service to the caller; and

if the caller'"'"'s identity is determined;

determining at least one caller behavior associated with the caller, wherein the at least one caller behavior is determined by accessing a social network account associated with the caller and identifying at least one caller interest based on the caller'"'"'s social network account;

identifying a plurality of advertisements of possible interest to the caller based on the caller behavior, wherein each of the plurality of advertisements has an associated bid price;

selecting an advertisement having a highest associated bid price; and

playing the selected advertisement to the caller.

2. A method as recited in claim 1 wherein the bid price associated with each advertisement is determined by a sponsor of the advertisement.

3. A method as recited in claim 2 wherein the bid price is set as a maximum price the sponsor will pay for each playback of the advertisement.

4. A method as recited in claim 2 wherein the bid price is set by the sponsor via a telephone-based interface.

5. A method as recited in claim 2 wherein the bid price is set by the sponsor via an Internet-based interface.

6. A method as recited in claim 1 further comprising providing the directory assistance service to the caller after playing the selected advertisement to the caller.