SYNTHESIZING MESSAGING USING CONTEXT PROVIDED BY CONSUMERS
First Claim
1. A computer network implementable method for synthesizing relevant messaging from one or more domains of information, underpinned by non-promoted content, using a consumer-generated context, the method comprising:
- a) obtaining non-promoted content and linking the non-promoted content to at least one promoter;
b) receiving a consumer-generated context; and
c) semantically analyzing and synthesizing, or facilitating the semantic analysis and synthesis, by one or more computer processors, relevant messaging based on the non-promoted content and the consumer-generated context, wherein the relevant messaging is traceable to the at least one promoter.
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Abstract
The present invention provides a computer network implementable integration of promoted information with non-promoted content before a consumer interaction with the network, such that when the consumer interacts with the network, a consumer information interacts with this integrated content and delivers a message to the consumer such that the consumer visualizes this message as part of consumer experience without distracting from the network interaction task at hand. The integration is facilitated by semantic analysis and synthesis to naturally position the promoted content as close to the consumer interaction tasks as possible at that instant. This approach displaces the current practise of matching message to media placement while further enabling a promoter to evaluate and respond to feedback data depicting the efficacy of the sponsor message. The network in question is any computer network such as the Internet or intranet.
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Citations
35 Claims
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1. A computer network implementable method for synthesizing relevant messaging from one or more domains of information, underpinned by non-promoted content, using a consumer-generated context, the method comprising:
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a) obtaining non-promoted content and linking the non-promoted content to at least one promoter; b) receiving a consumer-generated context; and c) semantically analyzing and synthesizing, or facilitating the semantic analysis and synthesis, by one or more computer processors, relevant messaging based on the non-promoted content and the consumer-generated context, wherein the relevant messaging is traceable to the at least one promoter. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. A computer system for synthesizing relevant messaging from one or more domains of information, underpinned by non-promoted content, using a consumer-generated context over a computer network linked to a plurality of computing devices, the system comprising:
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a) a first set of computing devices, and a second set of computing devices for obtaining non-promoted content associated with the first set of computing devices, wherein the non-promoted content is linked to at least one promoter; b) a third set of computing devices for obtaining, receiving or generating the consumer-generated context and providing the consumer-generated context to the second set of computing devices; and c) a semantic analyzing means and a semantic synthesizing means linked to the second set of computing devices for synthesizing relevant messaging based on the non-promoted content and the consumer-generated context, wherein the relevant messaging is traceable to the at least one promoter. - View Dependent Claims (21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35)
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Specification