Systems and Methods to Deliver Targeted Advertisements to Audience
First Claim
1. A computer-implemented method, comprising:
- storing, in a computing apparatus, transaction data of a user, wherein the transaction data is related to a plurality of transactions processed at a transaction handler, each of the transactions being processed to make a payment from an issuer to an acquirer via the transaction handler in response to an account identifier, as issued by the issuer to the user, being submitted by a merchant to the acquirer, the issuer to make the payment on behalf of the user, the acquirer to receive the payment on behalf of the merchant;
generating, by the computing apparatus, a profile based on the transaction data of the user;
identifying, by the computing apparatus, an advertisement based on the profile; and
providing, by the computing apparatus, the advertisement for presentation to the user.
1 Assignment
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Accused Products
Abstract
In one aspect, a system includes a transaction handler to process transactions, a data warehouse to store transaction data recording the transactions processed at the transaction handler, a profile generator to generate a profile of a user based on the transaction data, an advertisement selector to identify an advertisement based on the profile of the user in response to the transaction handler processing a transaction of the user, and a portal coupled to the transaction handler to provide the advertisement for presentation to the user in connection with information about the transaction of the user. In one example, the profile includes a plurality of values representing aggregated spending of the user in various areas to summarize the transactions of the user.
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Citations
20 Claims
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1. A computer-implemented method, comprising:
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storing, in a computing apparatus, transaction data of a user, wherein the transaction data is related to a plurality of transactions processed at a transaction handler, each of the transactions being processed to make a payment from an issuer to an acquirer via the transaction handler in response to an account identifier, as issued by the issuer to the user, being submitted by a merchant to the acquirer, the issuer to make the payment on behalf of the user, the acquirer to receive the payment on behalf of the merchant; generating, by the computing apparatus, a profile based on the transaction data of the user; identifying, by the computing apparatus, an advertisement based on the profile; and providing, by the computing apparatus, the advertisement for presentation to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A computer storage medium storing instructions which, when executed on a computer system, cause the computer system to perform a method, the method comprising:
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storing transaction data of a user, wherein the transaction data is related to a plurality of transactions processed at a transaction handler, each of the transactions being processed to make a payment from an issuer to an acquirer via the transaction handler in response to an account identifier, as issued by the issuer to the user, being submitted by a merchant to the acquirer, the issuer to make the payment on behalf of the user, the acquirer to receive the payment on behalf of the merchant; generating a profile based on the transaction data of the user, the profile summarizing the transaction data of the user; identifying an advertisement based on the profile; and providing the advertisement for presentation to the user.
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16. A system, comprising:
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a transaction handler to process transactions, each of the transactions being processed to make a payment from an issuer to an acquirer via the transaction handler in response to an account identifier of a customer, as issued by the issuer, being submitted by a merchant to the acquirer, the issuer to make the payment on behalf of the customer, the acquirer to receive the payment on behalf of the merchant; a data warehouse to store transaction data recording the transactions processed at the transaction handler; a profile generator to generate a profile of a user based on the transaction data; an advertisement selector to identify an advertisement based on the profile of the user in response to the transaction handler processing a first transaction for the user; and a portal coupled to the transaction handler to provide the advertisement for presentation to the user in connection with information about the first transaction. - View Dependent Claims (17, 18, 19, 20)
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Specification