Explanatory Advertising Systems and Methods
First Claim
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1. A computer-implemented advertising method comprising:
- using a processor-based mobile device that generates a physical location;
receiving an advertisement from an advertisement delivery function executed on a processor-based computing device that delivers the advertisement to the advertisement recipient in accordance with an inferred preference of the advertisement recipient derived from a plurality of advertisement attributes, wherein one of the plurality of advertisement attributes is the physical location; and
receiving from an explanatory function executed on a processor-based computing device a rationale as to why the advertisement was delivered to the advertisement recipient, wherein the rationale generated is in accordance with the inferred preference of the advertisement recipient.
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Abstract
A computer-implemented system and method for generating and delivering to advertisement recipients explanations of why the advertisement recipient received the advertisement is described. The explanations may be generated basis advertisement recipient attributes that include physical location information and other monitored behaviors, as well as inferences of preferences of the advertisement recipient. The explanations may be interactively accessible and may be in natural language formats. Advertising fees may be based in part on advertisement recipient accesses or interactions with the explanation delivery function.
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Citations
20 Claims
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1. A computer-implemented advertising method comprising:
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using a processor-based mobile device that generates a physical location; receiving an advertisement from an advertisement delivery function executed on a processor-based computing device that delivers the advertisement to the advertisement recipient in accordance with an inferred preference of the advertisement recipient derived from a plurality of advertisement attributes, wherein one of the plurality of advertisement attributes is the physical location; and receiving from an explanatory function executed on a processor-based computing device a rationale as to why the advertisement was delivered to the advertisement recipient, wherein the rationale generated is in accordance with the inferred preference of the advertisement recipient. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A computer-implemented advertising system comprising:
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a plurality of advertisement attributes associated with an advertisement recipient; an advertisement delivery function executed on a processor-based computing device that delivers an advertisement to the advertisement recipient in accordance with an inferred preference of the advertisement recipient derived from the plurality of advertisement attributes; and an explanatory function executed on a processor-based computing device that generates a rationale for delivery to the advertisement recipient as to why the advertisement was delivered to the advertisement recipient, wherein the rationale generated is in accordance with the inferred preference of the advertisement recipient. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A computer-implemented advertising system comprising:
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a plurality of behavior types that may be exhibited by an advertisement recipient after receiving an advertisement wherein at least one of the plurality of behavior types is associated with the advertisement recipient accessing an advertisement delivery explanation; a fee schedule corresponding to the plurality of behavior types; and a fee-determining function executed on a processor-based computing device that determines an advertising fee basis the fee schedule and one or more behaviors exhibited by the advertisement recipient after receiving an advertisement, wherein one of the one of more behaviors is accessing an advertisement delivery explanation. - View Dependent Claims (18, 19, 20)
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Specification