Explanatory Advertising Systems and Methods

• US 20110093341A1
• Filed: 12/23/2010
• Published: 04/21/2011
• Est. Priority Date: 05/16/2005
• Status: Abandoned Application

• Current Assignee: Manyworlds Incorporated
• Original Assignee: Manyworlds Incorporated
• Inventors: Flinn, Steven Dennis, Moneypenny, Naomi Felina
• Application Number:
  US12/978,124
• Publication Number:
  US 20110093341A1
• Time in Patent Office: Days
• US Class Current: 705/14.58
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A computer-implemented system and method for generating and delivering to advertisement recipients explanations of why the advertisement recipient received the advertisement is described. The explanations may be generated basis advertisement recipient attributes that include physical location information and other monitored behaviors, as well as inferences of preferences of the advertisement recipient. The explanations may be interactively accessible and may be in natural language formats. Advertising fees may be based in part on advertisement recipient accesses or interactions with the explanation delivery function.

Claims

1. A computer-implemented advertising method comprising:

using a processor-based mobile device that generates a physical location;

receiving an advertisement from an advertisement delivery function executed on a processor-based computing device that delivers the advertisement to the advertisement recipient in accordance with an inferred preference of the advertisement recipient derived from a plurality of advertisement attributes, wherein one of the plurality of advertisement attributes is the physical location; and

receiving from an explanatory function executed on a processor-based computing device a rationale as to why the advertisement was delivered to the advertisement recipient, wherein the rationale generated is in accordance with the inferred preference of the advertisement recipient.

2. The method of claim 1 further comprising:

receiving an advertisement wherein an attribute of the plurality of advertisement attributes is a mobility inference.

3. The method of claim 1 further comprising:

receiving an advertisement wherein an attribute of the plurality of advertisement attributes is a physiological response.

4. The method of claim 1 further comprising:

receiving an advertisement wherein an attribute of the plurality of advertisement attributes is an environmental condition.

5. The method of claim 1 further comprising:

receiving an advertisement wherein an attribute of the plurality of advertisement attributes is a search term.

6. The method of claim 1 further comprising:

receiving an advertisement comprising a plurality of advertisement components wherein the components are selected in accordance with the inferred preference.

7. The method of claim 1 further comprising:

interacting with the explanatory function so as to receive more details of the rationale.

8. The method of claim 1 further comprising:

receiving the rationale in the form of natural language.

9. A computer-implemented advertising system comprising:

a plurality of advertisement attributes associated with an advertisement recipient;

an advertisement delivery function executed on a processor-based computing device that delivers an advertisement to the advertisement recipient in accordance with an inferred preference of the advertisement recipient derived from the plurality of advertisement attributes; and

an explanatory function executed on a processor-based computing device that generates a rationale for delivery to the advertisement recipient as to why the advertisement was delivered to the advertisement recipient, wherein the rationale generated is in accordance with the inferred preference of the advertisement recipient.

10. The system of claim 9 further comprising:

an attribute of the plurality of advertisement attributes wherein the attribute is a physical location.

11. The system of claim 9 further comprising:

an attribute of the plurality of advertisement attributes wherein the attribute is a physiological response.

12. The system of claim 9 further comprising:

an attribute of the plurality of advertisement attributes wherein the attribute is an environmental condition.

13. The system of claim 9 further comprising:

an attribute of the plurality of advertisement attributes wherein the attribute is a search term.

14. The system of claim 9 further comprising:

an advertisement function that generates the advertisement from a plurality of advertisement components in accordance with the inferred preference.

15. The system of claim 9 further comprising:

an interactive explanatory function that delivers additional details of the rationale upon request by the advertisement recipient.

16. The system of claim 9 further comprising:

a natural language explanatory function that delivers the rationale in a natural language form.

17. A computer-implemented advertising system comprising:

a plurality of behavior types that may be exhibited by an advertisement recipient after receiving an advertisement wherein at least one of the plurality of behavior types is associated with the advertisement recipient accessing an advertisement delivery explanation;

a fee schedule corresponding to the plurality of behavior types; and

a fee-determining function executed on a processor-based computing device that determines an advertising fee basis the fee schedule and one or more behaviors exhibited by the advertisement recipient after receiving an advertisement, wherein one of the one of more behaviors is accessing an advertisement delivery explanation.

18. The system of claim 17 further comprising:

a behavior type of the plurality of behavior types, wherein the behavior type is a physical location of a mobile device.

19. The system of claim 17 further comprising:

a behavior type of the plurality of behavior types, wherein the behavior type is a physiological response.

20. The system of claim 17 further comprising:

a behavior type of the plurality of behavior types, wherein the behavior type is performing a search request.