System and method for broadcasting advertisements to client devices in an electronic network
First Claim
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1. A system for supporting advertisement distribution in an electronic network, comprising:
- an ad server that collects statistics for specifically targeting advertisements to device users in said electronic network;
client devices that said device users utilize for providing certain of said statistics to said ad server; and
a transmitter that broadcasts said advertisements to said client devices.
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Abstract
A system and method for supporting advertisement distribution in an electronic network includes an ad server that collects statistics for specifically targeting advertisements to device users in the electronic network. A recommendation engine then analyzes the collected statistics to create recommendation lists of ranked advertisement candidates for transmitting to client devices of the device users. A high-power wireless transmitter broadcasts the targeted advertisements to the client devices in a multicast procedure.
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Citations
20 Claims
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1. A system for supporting advertisement distribution in an electronic network, comprising:
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an ad server that collects statistics for specifically targeting advertisements to device users in said electronic network; client devices that said device users utilize for providing certain of said statistics to said ad server; and a transmitter that broadcasts said advertisements to said client devices. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. An electronic device for supporting an advertisement distribution procedure in an electronic network, comprising:
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a device application that provides statistics to an ad server for specifically targeting advertisements to a device user of said electronic device; a download manager that receives said advertisements from a transmitter that broadcasts said advertisements to said electronic device; and a processor that controls said device application and said download manager. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification