Mobile Campaign Creation
First Claim
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1. A system for mobile campaign creation, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:
- analyzing a mobile content website;
generating keywords corresponding to contextual information on the mobile content website;
identifying a first type and a second type of cellular phone, wherein a rendering capability of the first type of cellular phone is different from a rendering capability of the second type of cellular phone, wherein a first advertising content for display on the mobile content website requires the rendering capability of the first type of cellular phone to be rendered thereon and wherein a second advertising content for display on the mobile content website requires the rendering capability of the second type of cellular phone to be rendered thereon, wherein the first advertising content is incompatible with the second type of cellular phone and the second advertising content is incompatible with the first type of cellular phone;
creating a marketing program based at least in part on an association of the keywords and the mobile content website; and
presenting the marketing program and data corresponding to the first type and second type of cellular phone to a mobile content sponsor, wherein the mobile content sponsor is associated with the first advertising content and the second advertising content.
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Abstract
In embodiments of the present invention improved capabilities are described for analyzing a mobile content website, generating keywords that represent relevant terms used on the content website, and presenting a marketing program associated with the keywords to a mobile content sponsor.
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Citations
12 Claims
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1. A system for mobile campaign creation, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:
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analyzing a mobile content website; generating keywords corresponding to contextual information on the mobile content website; identifying a first type and a second type of cellular phone, wherein a rendering capability of the first type of cellular phone is different from a rendering capability of the second type of cellular phone, wherein a first advertising content for display on the mobile content website requires the rendering capability of the first type of cellular phone to be rendered thereon and wherein a second advertising content for display on the mobile content website requires the rendering capability of the second type of cellular phone to be rendered thereon, wherein the first advertising content is incompatible with the second type of cellular phone and the second advertising content is incompatible with the first type of cellular phone; creating a marketing program based at least in part on an association of the keywords and the mobile content website; and presenting the marketing program and data corresponding to the first type and second type of cellular phone to a mobile content sponsor, wherein the mobile content sponsor is associated with the first advertising content and the second advertising content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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Specification