SYSTEM AND METHOD OF CURSOR-BASED CONTENT DELIVERY
First Claim
1. A method of operating a publishing server for delivering advertising content over a computer network comprising:
- receiving a request for content from a user;
requesting cursor-based advertisement from an advertising server to deliver with the requested content;
receiving the cursor-based advertisement from an advertising server;
delivering the content, the cursor-based advertisement, and instruction code for displaying the cursor-based advertisement on a display of a user computer in response to the user request for content.
2 Assignments
0 Petitions
Accused Products
Abstract
A system and method for delivering cursor-based content, such as advertising content is disclosed. The system may include an advertising server having a network interface for coupling the server to a computer network. The server includes a processor having software associated therewith to implement a delivery method. The software may receive a request for cursor-based advertising content, select cursor-based advertising content based on the request, deliver the selected cursor-based advertising content, deliver instruction code for displaying the cursor-based advertising content on a user computer instead of, or in conjunction and association with, a cursor image displayed on a users computer, and deliver instruction code for recording and reporting data related to a user'"'"'s cursor position.
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Citations
13 Claims
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1. A method of operating a publishing server for delivering advertising content over a computer network comprising:
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receiving a request for content from a user; requesting cursor-based advertisement from an advertising server to deliver with the requested content; receiving the cursor-based advertisement from an advertising server; delivering the content, the cursor-based advertisement, and instruction code for displaying the cursor-based advertisement on a display of a user computer in response to the user request for content. - View Dependent Claims (2, 3, 4, 5)
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6. A method of operating an advertising server for delivering advertising content over a computer network comprising:
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receiving a request for cursor-based advertising content; selecting cursor-based advertising content based on the request; delivering the selected cursor-based advertising content; delivering instruction code for displaying the cursor-based advertising content on a user computer instead of, or in conjunction and association with, a cursor image displayed on a users computer; and delivering instruction code for recording and reporting data related to a user'"'"'s cursor position. - View Dependent Claims (7, 8, 9, 10)
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11. An advertising server, comprising:
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a network interface for coupling the server to a computer network; a processor, the processor having software associated therewith to; receive a request for cursor-based advertising content; select cursor-based advertising content based on the request; deliver the selected cursor-based advertising content; deliver instruction code for displaying the cursor-based advertising content on a user computer instead of, or in conjunction and association with, a cursor image displayed on a users computer; and deliver instruction code for recording and reporting data related to a user'"'"'s cursor position. - View Dependent Claims (12, 13)
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Specification