Actionable Digital Cards, Related Content and Social Marketing
First Claim
1. A computer system for storing, creating, managing, delivering, presenting, information in the form of digital cards and related content;
- enabling both digital cards and related content to be actionable;
supporting social and measurable marketing; and
communicating such information between parties in a non-disruptive manner;
comprising;
a storage device having an optional client software application in communication with a communication network;
wherein said client software application is in communication with a central software application hosted on a computing server through the internet;
wherein said central software application is in communication with a database and 3rd party software applications through the internet
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Abstract
The invention is a system and method for creating, managing and delivering actionable digital cards and related content to mobile devices. The system measures penetration of cards and provides measurable marketing, such as which consumer viewed which content. It allows an owner of a mobile device to acquire, manage, and act on actionable digital cards giving them the benefit of being able to acquire a large number of cards, their associated loyalty points, rewards, and any savings associated with related content. Further, it supports social marketing allow cards and related content to be recommended from person to person; benefiting all parties, whereby, individuals are made aware of cards and related content in a non-disruptive manner and enterprises are able to market their products and services through social marketing or “word-of-mouth” type advertising.
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Citations
24 Claims
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1. A computer system for storing, creating, managing, delivering, presenting, information in the form of digital cards and related content;
- enabling both digital cards and related content to be actionable;
supporting social and measurable marketing; and
communicating such information between parties in a non-disruptive manner;
comprising;
a storage device having an optional client software application in communication with a communication network;
wherein said client software application is in communication with a central software application hosted on a computing server through the internet;
wherein said central software application is in communication with a database and 3rd party software applications through the internet - View Dependent Claims (2, 3, 4, 5, 6)
- enabling both digital cards and related content to be actionable;
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7. A method for storing, creating, managing, delivering, presenting, information in the form of digital cards and related content;
- enabling both digital cards and related content to be actionable;
supporting social and measurable marketing; and
communicating such information between parties in a non-disruptive manner;
- View Dependent Claims (8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 22, 23, 24)
- enabling both digital cards and related content to be actionable;
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21. A method for a user or 3rd party system to create, manage, update, store, remove, and filter digital content that users of client software application can subscribe to comprising of a central software application.
Specification