SOCIAL ADVERTISING PLATFORM
First Claim
1. A computer-implemented method comprising:
- maintaining, by one or more routines running on one or more computer systems of a peer-to-peer social advertising service, profile information for each member of a plurality of members of the peer-to-peer social advertising service, the profile information including a list of brands, products, services, companies, organizations, charities or causes recommended or endorsed by the member;
generating a shared link corresponding to a destination link through which a member of the plurality of members can share content associated with the destination link with third parties via social media;
responsive to receiving a click-through event for the shared link from a requestor, redirecting the requestor, by a web server running on the one or more computer systems, to a social advertisement containing advertising content selected based upon the list of brands, products, services, companies, organizations, charities or causes recommended or endorsed by the member; and
after a temporary display of the advertising content is completed, redirecting the requestor, by the web server, to the destination link.
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Accused Products
Abstract
Methods and systems for facilitating a social advertising platform are provided. According to one embodiment, a method is provided for enabling sharing of content by members of a peer-to-peer social advertising service that also promotes companies, products, services, organizations, charities and/or causes which they endorse. Profile information is maintained for each member and includes a list of brands, products, services, companies, organizations, charities or causes recommended or endorsed by the member. A shared link is generated corresponding to a destination link through which a member can share content associated with the destination link with third parties via social media. Responsive to receiving a click-through event for the shared link, the requestor is redirected to a social advertisement containing advertising content selected based upon the list of things endorsed by the member. After temporarily displaying the advertising content, the requestor is then redirected to the destination link.
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Citations
20 Claims
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1. A computer-implemented method comprising:
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maintaining, by one or more routines running on one or more computer systems of a peer-to-peer social advertising service, profile information for each member of a plurality of members of the peer-to-peer social advertising service, the profile information including a list of brands, products, services, companies, organizations, charities or causes recommended or endorsed by the member; generating a shared link corresponding to a destination link through which a member of the plurality of members can share content associated with the destination link with third parties via social media; responsive to receiving a click-through event for the shared link from a requestor, redirecting the requestor, by a web server running on the one or more computer systems, to a social advertisement containing advertising content selected based upon the list of brands, products, services, companies, organizations, charities or causes recommended or endorsed by the member; and after a temporary display of the advertising content is completed, redirecting the requestor, by the web server, to the destination link. - View Dependent Claims (2, 3, 5, 6, 7, 8, 9, 10)
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4. The method of claim 4, wherein the social advertisement further includes a testimonial or comment by the member regarding a brand, product, service, company or cause associated with the selected advertising content.
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11. A computer-implemented method comprising:
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automatically and programmatically identifying outbound HTML links on a website of a member of a social advertising platform, the outbound HTML links associated with target online content desired to be shared by the member with one or more web users of a plurality of web users; substituting the outbound HTML links with replacement outbound HTML links that directly link to an interstitial ad, including advertising content, and indirectly link to the target online content; responsive to selection of the replacement outbound HTML links by a web user of the one or more web users, a web server of the social advertising platform causing the interstitial ad and the advertising content to be temporarily displayed to the web user before the shared content is displayed to the web user; and wherein the advertising content is selected based at least in part upon one or more of brands, products, services, companies, organizations, charities and causes affirmatively endorsed by the member in the context of the social advertising platform. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification