System and Method for Dynamically Enabling Customized Web Content and Applications

• US 20110271175A1
• Filed: 04/05/2011
• Published: 11/03/2011
• Est. Priority Date: 04/07/2010
• Status: Active Grant

• Current Assignee: LivePerson Incorporated
• Original Assignee: LivePerson Incorporated
• Inventors: Dimenstein, Efim, Lavi, Asaf, Campo, Eli
• Granted Patent: US 9,767,212 B2
• Time in Patent Office: Days
• US Class Current: 715/234
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents

Abstract

Described are computer-based methods and apparatuses, including computer program products, for dynamically enabling customized web content and applications. One or more rules are stored in a database. Default tag code is transmitted to a browser in response to a request from the browser, the default tag code including data that causes the browser to generate a tag module. An update is received from the tag module comprising data indicative of a visitor'"'"'s interaction with web page content displayed through the browser. A condition associated with a rule from the one or more rules is determined to be satisfied based on the update. An action associated with the rule is performed, comprising transmitting custom targeted tag code to the tag module, wherein the custom targeted tag code includes data that causes the browser, upon execution of the custom targeted tag code by the tag module, to perform an action.

Claims

1. A computer implemented method for dynamically enabling customized web content and applications, comprising:

storing, by a custom content server, one or more rules in a database, each rule comprising a condition and an action;

transmitting, by the custom content server, default tag code to a browser executing on a computing device in response to a request from the browser, the default tag code including data that causes the browser to generate a tag module in a memory of the computing device;

receiving, by the custom content server, an update from the tag module comprising data indicative of a visitor'"'"'s interaction with web page content displayed through the browser;

determining, by the custom content server, a condition associated with a rule from the one or more rules is satisfied based on the update; and

performing, by the custom content server, an action associated with the rule, comprising transmitting custom targeted tag code to the tag module, wherein the custom targeted tag code includes data that causes the browser, upon execution of the custom targeted tag code by the tag module, to perform an action.

2. The method of claim 1, wherein determining comprises:

determining one or more rules associated with the tag module based on a unique identifier for the tag module included in the update; and

determining whether a rule from the one or more rules comprises a condition that is satisfied based on the update.

3. The method of claim 1, wherein the action comprises:

downloading content from a remote server; and

integrating the content into the web page content.

4. The method of claim 1, wherein the action comprises changing a display of the web page content.

5. The method of claim 1, wherein the action comprises storing data indicative of the visitor'"'"'s interaction with the web page content displayed by the browser to the computing device.

6. The method of claim 5, further comprising using code provided by a third party to store the data, so the third-party can access the stored data to customize second web page content for a second web page based on the stored data.

7. The method of claim 1, comprising:

receiving data indicative of a new rule, the data defining a condition for the rule necessary to invoke the rule and an action for the rule that is performed upon the occurrence of the condition; and

storing the new rule in the database.

8. The method of claim 7, further comprising receiving data indicative of:

the condition being selected from a predefined list of conditions; and

the response comprising code, a link to code, or any combination thereof.

9. The method of claim 1, wherein the browser generated the request based on a tag included in the web page content loaded by the browser.

10. The method of claim 1, wherein the update is a periodic update, a visitor event-driven update, or any combination thereof.

11. An apparatus for dynamically enabling customized web content and applications, the apparatus comprising a processor and memory configured to:

store one or more rules in a database, each rule comprising a condition and an action;

transmit default tag code to a browser executing on a computing device in response to a request from the browser, the default tag code including data that causes the browser to generate a tag module in a memory of the computing device;

receive an update from the tag module comprising data indicative of a visitor'"'"'s interaction with web page content displayed through the browser;

determine a condition associated with a rule from the one or more rules is satisfied based on the update; and

perform an action associated with the rule, comprising transmitting custom targeted tag code to the tag module, wherein the custom targeted tag code includes data that causes the browser, upon execution of the custom targeted tag code by the tag module, to perform an action.

12. A computer program product, tangibly embodied in a non-transitory computer readable medium, the computer program product including instructions being configured to cause a data processing apparatus to:

store one or more rules in a database, each rule comprising a condition and an action;

transmit default tag code to a browser executing on a computing device in response to a request from the browser, the default tag code including data that causes the browser to generate a tag module in a memory of the computing device;

receive an update from the tag module comprising data indicative of a visitor'"'"'s interaction with web page content displayed through the browser;

determine a condition associated with a rule from the one or more rules is satisfied based on the update; and

perform an action associated with the rule, comprising transmitting custom targeted tag code to the tag module, wherein the custom targeted tag code includes data that causes the browser, upon execution of the custom targeted tag code by the tag module, to perform an action.

13. An apparatus for dynamically enabling customized web content and applications, the apparatus comprising a means for:

storing one or more rules in a database, each rule comprising a condition and an action;

transmitting default tag code to a browser executing on a computing device in response to a request from the browser, the default tag code including data that causes the browser to generate a tag module in a memory of the computing device;

receiving an update from the tag module comprising data indicative of a visitor'"'"'s interaction with web page content displayed through the browser;

determining a condition associated with a rule from the one or more rules is satisfied based on the update; and

performing an action associated with the rule, comprising transmitting custom targeted tag code to the tag module, wherein the custom targeted tag code includes data that causes the browser, upon execution of the custom targeted tag code by the tag module, to perform an action.