PRESENTING CONTENT PACKAGES BASED ON AUDIENCE EXCLUSION
First Claim
1. A method of shaping a pool of invitational content comprising:
- identifying a user of a handheld communications device;
maintaining a pool of invitational content as candidates for distribution to the user;
recording completed conversion actions by the user associated with at least one of the invitational content; and
designating the invitational content having a completed conversion associated therewith as exempt from distribution to the user.
1 Assignment
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Accused Products
Abstract
The present technology maintains a profile for each user known to a content delivery system and selectively excludes delivery of certain content to some users based on past performance. The user profile includes a listing of all completed conversion actions associated with the invitational content presented to the user. When presented with a request for invitational content, the system identifies the set of all possible invitational content for the given context. Based on the user profile, the system removes from the set all invitational content for which the user has completed the associated conversion action to create a user-specific set of invitational content. The system selects an invitational content from the user-specific set of invitational content to include in the content package presented to the user.
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Citations
20 Claims
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1. A method of shaping a pool of invitational content comprising:
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identifying a user of a handheld communications device; maintaining a pool of invitational content as candidates for distribution to the user; recording completed conversion actions by the user associated with at least one of the invitational content; and designating the invitational content having a completed conversion associated therewith as exempt from distribution to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A non-transitory computer-readable medium comprising computer-executable instructions stored thereon for causing a machine to perform a method comprising:
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recording a conversion action completed by a user on a handheld communication device, the conversion action being an action that is desired to elicit by presenting invitational content to the user on the handheld communication device; and designating an item of invitational content that was a candidate to be presented to the user as exempt from presentation to the user based on the recorded conversion action. - View Dependent Claims (10, 11, 12, 13, 14, 15)
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16. A system comprising:
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a handheld communication device connecting using non-persistent network sessions, the handheld communication device being associated with a user and a content delivery system; and a content delivery system including a content database configured to store a collection of invitational content, a user profile database configured to store data describing past conversion actions performed by the user and a pool processing module configured to designate at least one item from the collection of invitational content as exempt from distribution to the user. - View Dependent Claims (17, 18, 19, 20)
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Specification