RELEVANCY OF ADVERTISING MATERIAL THROUGH USER-DEFINED PREFERENCE FILTERS, LOCATION AND PERMISSION INFORMATION
First Claim
1. A computer-implemented method that consolidates description information and inventory information associated with an advertisement for the organization of advertisement information of one or more merchants in a commerce network for access by one or more consumers, the method comprising:
- displaying description information of one or more advertisements in the form of text, images, ad creative art or video on the consumer'"'"'s screen for the purpose of disclosing the contents of the advertisements to one or more consumers over one or more telecommunication services; and
attaching inventory information to the advertisement in the form of one or more products or services offered by the merchant in association with the advertisement.
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Abstract
The present invention provides methods to improve the relevancy of rendered advertising material to one or more consumers based on user-defined preferences, geolocation, and user-granted permission. The present invention achieves this through the presentation of exemplary methods for: i) the consolidation of advertisement information to include description, inventory, price, quantity and geolocation information of one or more merchants in a commerce network; ii) the delivery of relevant advertising material to one or more consumers using preference filters that can specify one or more merchants, merchant locations, products and services, and/or regions of interest at any time; and, iii) the presentation of location-based advertisements that are based on consumer-based permission and preference filters. These methods improve the user-targeting, geographic and time relevancy of advertisements by connecting merchants with relevant consumers who are looking to purchase items at that point in time.
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Citations
50 Claims
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1. A computer-implemented method that consolidates description information and inventory information associated with an advertisement for the organization of advertisement information of one or more merchants in a commerce network for access by one or more consumers, the method comprising:
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displaying description information of one or more advertisements in the form of text, images, ad creative art or video on the consumer'"'"'s screen for the purpose of disclosing the contents of the advertisements to one or more consumers over one or more telecommunication services; and attaching inventory information to the advertisement in the form of one or more products or services offered by the merchant in association with the advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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- 18. A computer-implemented method for the delivery of relevant advertisement information to a consumer, the method comprising the consumer specifying one or more merchant identifiers in preference filter information for the purpose of receiving advertisements from one or more merchants of interest in a commerce network.
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42. A computer-implemented method for the rendering of a location-based advertisement that is used by nearby merchants to provide incentives to the consumer to purchase one or more products or services of the merchant, the method comprising:
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displaying description information associated with the location-based advertisement in the form of text, images, ad creative art or video on the consumer'"'"'s screen; and attaching merchant information in the form of merchant geolocation information associated with the location-based advertisement to display the distance of the merchant from the consumer'"'"'s geolocation at the time of rendering the location-based advertisement. - View Dependent Claims (43, 44, 45, 46, 47, 48, 49, 50)
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Specification