METHODS, APPARATUS AND COMPUTER PROGRAM PRODUCTS FOR TARGETED AND CUSTOMIZED MARKETING OF CURRENT OR PENDING VEHICLE SERVICE CUSTOMERS
First Claim
1. A method for providing vehicle proposals to vehicle service customers, the method comprising:
- identifying current or pending vehicle service customers from a customer service database;
identifying a vehicle to propose to one or more of the current or pending vehicle service customers;
determining, by a computing device processing, for the one or more current or pending vehicle service customers, a customer-specific vehicle proposal for the identified vehicle based at least in part on an estimated market value of a current vehicle of the current or pending vehicle service customers; and
communicating, by a computing device, the customer-specific vehicle proposal to the current or pending vehicle service customers.
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Accused Products
Abstract
Methods, systems and computer program products for targeted and customized marketing to customers and, specifically in some embodiments, customers having a previous relationship with the entity implementing the marketing tool. The embodiments of the invention herein disclosed provide for efficient identification of previous customers based on their current product, service or property and/or their previous, and in some instances, ongoing financial obligation related to the current product, service or property. A replacement product, service or property is identified and a financial transaction proposal, such as a sales or lease proposal, is generated for one or more of the identified previous customers based on customers meeting criteria associated with variable parameters of the proposed transaction.
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Citations
30 Claims
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1. A method for providing vehicle proposals to vehicle service customers, the method comprising:
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identifying current or pending vehicle service customers from a customer service database; identifying a vehicle to propose to one or more of the current or pending vehicle service customers; determining, by a computing device processing, for the one or more current or pending vehicle service customers, a customer-specific vehicle proposal for the identified vehicle based at least in part on an estimated market value of a current vehicle of the current or pending vehicle service customers; and communicating, by a computing device, the customer-specific vehicle proposal to the current or pending vehicle service customers. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A computer program product that includes a non-transitory computer-readable medium, the medium comprising:
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a first set of codes for causing a computer to identify current or pending vehicle service customers from a customer service database; a second set of codes for causing a computer to identify a vehicle to propose to one or more or more of the current or pending vehicle service customers; a third set of codes for causing a computer to determine for the one or more current or pending vehicle service customers, a customer-specific vehicle proposal for the identified vehicle based at least in part on an estimated market value of a current vehicle of the current or pending vehicle service customers; and a fourth set of codes for causing a computer to communicate the customer-specific vehicle proposal to the current or pending vehicle service customers. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A system for vehicle proposals to vehicle service customers, the system comprising:
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one or more vehicle service databases; and a computing device in network communication with the one or more vehicle customer databases and including; at least one processor; a memory in communication with the processor; and a vehicle service customer marketing module stored in the memory, executable by the at least one processor and configured to identify current or pending vehicle service customers from a customer service database and identify a vehicle to propose to one or more of the current or pending vehicle service customers, wherein the vehicle service customer marketing module includes, vehicle proposal determining logic configured to determine, for the one or more current or pending vehicle service customers, a customer-specific vehicle proposal for the identified vehicle based at least in part on an estimated market value of a current vehicle of the current or pending vehicle service customers, and a service customer communication logic configured to communicate the customer-specific vehicle proposal to the current or pending vehicle service customers. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30)
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Specification