METHOD OF DISSEMINATION OF INFORMATION ABOUT A PRODUCT OR SERVICE TO IMPROVE AWARENESS OF CONSUMERS AND/OR USERS
First Claim
1. A method of dissemination of information about a product or service to improve awareness of consumers and/or users comprising,manufacturing of audio visual text materials of advertising and/or informative and/or entertaining nature containing;
- the information about carrying out a survey, andthe distribution among prospective consumers and/or users of a product or service, who are subscribers of devices of telecommunication means of communication;
receiving a message containing a request and/or confirmation of consent to participation in the survey from the subscriber'"'"'s device of telecommunication means of communication;
sending a message containing a query or task relating to a product or service to the subscriber'"'"'s device of telecommunication means of communication;
receiving a message containing the subscriber'"'"'s reply to the query or task relating to a product or service from the subscriber'"'"'s device of telecommunication means of communication;
assessing the subscriber'"'"'s reply to the query and/or task relating to a product or service;
sending of a message containing the information about providing the subscriber with an award according to the results of the subscriber'"'"'s reply to the query and/or task;
forming a database containing at least the information about the subscribers that made a request for participation in the survey;
informing a subscriber about a possibility to address an interactive voice system IVR with a request for provision of reference information on the query and/or task relating to a product or service received by the subscriber; and
providing the subscriber through the interactive voice system IVR with the reference information on the query and/or task relating to a product or service as a response to the subscriber'"'"'s request.
1 Assignment
0 Petitions
Accused Products
Abstract
The utility model relates to methods of marketing and social researches, while informing consumers and/or users in respect of a specific product or service with using telecommunications devices of communication.
The method includes manufacturing of materials containing the information on carrying out a survey, their distribution among prospective consumers or users of a product or service, who are subscribers of devices of telecommunication means of communication, receipt of a message containing a request and/or confirmation of consent to participate in the survey from the subscriber'"'"'s device of telecommunication means of communication, sending a message containing a query or task relating to a product or service to the subscriber'"'"'s device of telecommunication means of communication, receipt of a message containing the subscriber'"'"'s reply to the query or task relating to a product or service from the subscriber'"'"'s device of telecommunication means of communication. The subscriber'"'"'s reply to the query or task relating to a product or service is assessed, a message containing the information about providing the subscriber with an award according to the results of the subscriber'"'"'s reply to the query and/or task is sent, a database containing at least the information about the subscribers that made a request to participate in the survey is formed, a subscriber is informed about a possibility to address the interactive voice system IVR with a request for provision of reference information on the query and/or task relating to a product or service, received by him, the subscriber is provided, through the interactive voice system IVR, with the reference information on the query and/or task relating to a product or service as a response to the subscriber'"'"'s request.
Thus, use of the claimed method shall ensure the creation and/or improvement of state of awareness of a subscriber being a prospective consumer and/or user in respect of a product or service.
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Citations
11 Claims
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1. A method of dissemination of information about a product or service to improve awareness of consumers and/or users comprising,
manufacturing of audio visual text materials of advertising and/or informative and/or entertaining nature containing; -
the information about carrying out a survey, and the distribution among prospective consumers and/or users of a product or service, who are subscribers of devices of telecommunication means of communication; receiving a message containing a request and/or confirmation of consent to participation in the survey from the subscriber'"'"'s device of telecommunication means of communication; sending a message containing a query or task relating to a product or service to the subscriber'"'"'s device of telecommunication means of communication; receiving a message containing the subscriber'"'"'s reply to the query or task relating to a product or service from the subscriber'"'"'s device of telecommunication means of communication; assessing the subscriber'"'"'s reply to the query and/or task relating to a product or service; sending of a message containing the information about providing the subscriber with an award according to the results of the subscriber'"'"'s reply to the query and/or task; forming a database containing at least the information about the subscribers that made a request for participation in the survey; informing a subscriber about a possibility to address an interactive voice system IVR with a request for provision of reference information on the query and/or task relating to a product or service received by the subscriber; and providing the subscriber through the interactive voice system IVR with the reference information on the query and/or task relating to a product or service as a response to the subscriber'"'"'s request. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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Specification