PSYCHOGRAPHIC DEVICE FINGERPRINTING
First Claim
1. A system for generating a psychographic device fingerprint, comprising:
- a server in data communication with a network; and
memory accessible by the server and storing a psychographic device fingerprint generating program which, when executed by the server, performs steps for(a) detecting reception at a computing device of media content delivered via the network;
(b) reading one or more device elements from memory stored on the computing device;
(c) reading a geographic indicator from memory stored on the computing device;
(d) reading a content indicator identifying the media content;
(e) determining a timing parameter associated with reception of the content at the computing device; and
(f) deriving from the device elements, the geographic indicator, the content indicator, and the timing parameter, the psychographic device fingerprint as computer readable code uniquely identifying a user of the computing device.
3 Assignments
0 Petitions
Accused Products
Abstract
A system for generating a psychographic device fingerprint includes a server in communication with a network and memory storing a program which, when executed by the server, performs steps for (a) detecting reception at a computing device of media content delivered via the network, (b) reading device elements stored on the computing device, (c) reading a geographic indicator from the computing device, (d) reading a content indicator identifying the media content, (e) determining a timing parameter associated with reception of the content at the computing device, and (f) deriving from the device type, the geographic indicator, the content indicator, and the timing parameter, the psychographic device fingerprint as computer readable code uniquely identifying a user of the computing device. The steps may further include recording media content received by multiple computing devices, and generating a viewership report relating computing devices and psychographic device fingerprints to the media content received.
-
Citations
20 Claims
-
1. A system for generating a psychographic device fingerprint, comprising:
-
a server in data communication with a network; and memory accessible by the server and storing a psychographic device fingerprint generating program which, when executed by the server, performs steps for (a) detecting reception at a computing device of media content delivered via the network; (b) reading one or more device elements from memory stored on the computing device; (c) reading a geographic indicator from memory stored on the computing device; (d) reading a content indicator identifying the media content; (e) determining a timing parameter associated with reception of the content at the computing device; and (f) deriving from the device elements, the geographic indicator, the content indicator, and the timing parameter, the psychographic device fingerprint as computer readable code uniquely identifying a user of the computing device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
-
Specification