COMPUTING COST PER INTERACTION FOR INTERACTIVE ADVERTISING SESSIONS
First Claim
Patent Images
1. A method executed by a computer processor, the method comprising:
- causing an interactive advertising session to be presented to a user of a computing device, wherein the interactive advertising session comprises multiple different advertisements presented to the user in a sequence, and wherein advertisements in the multiple different advertisements are selected for presentation to the user based at least in part upon interactions of the user with respect to previously displayed advertisements in the sequence; and
charging at least one owner of at least one advertisement presented in the interactive advertising session based at least in part upon an interaction of the user with respect to an advertisement that was presented earlier in the sequence to the user when compared to the at least one advertisement.
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Abstract
Described herein are technologies related to charging advertisers for advertisements presented to a user in an interactive advertising session. An advanced interactive system captures gestures, spoken words, facial expressions, and the like, and advertisements are presented to a user based upon such captured gestures, spoken words, facial expressions and the like. User interactions with respect to these advertisements are then captured, and advertisers are charged fees per captured interactions between the user and the advertisements.
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Citations
20 Claims
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1. A method executed by a computer processor, the method comprising:
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causing an interactive advertising session to be presented to a user of a computing device, wherein the interactive advertising session comprises multiple different advertisements presented to the user in a sequence, and wherein advertisements in the multiple different advertisements are selected for presentation to the user based at least in part upon interactions of the user with respect to previously displayed advertisements in the sequence; and charging at least one owner of at least one advertisement presented in the interactive advertising session based at least in part upon an interaction of the user with respect to an advertisement that was presented earlier in the sequence to the user when compared to the at least one advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A system comprising:
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a processor; and a memory that comprises a plurality of components that are executed by the processor, the plurality of components comprising; an advertisement presenter component that presents an interactive advertising session to a user, wherein the interactive advertising session comprises a plurality of advertisements presented to the user in a sequence, and wherein an advertisement in the sequence is selected for presentment to the user based at least in part upon an interaction of the user with respect to another advertisement presented to the user previously in the sequence; and a fee charger component that charges an owner of the advertisement a fee based at least in part upon a position of the advertisement in the sequence. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19)
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20. A computer-readable data storage device comprising instructions that, when executed by a processor, cause the processor to perform acts comprising:
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presenting an interactive advertising session to a user of a gaming console, wherein the interactive advertising session comprises a plurality of advertisements presented to the user in a sequence, wherein a first advertisement in the sequence is presented to the user based at least in part upon a recognized user action, and wherein a second advertisement in the sequence is presented to the user based at least in part upon a user interaction with respect to the first advertisement, wherein the user interaction is detected by way of analysis of audio/video data captured by way of a video camera and microphone; and charging a fee to an owner of the second advertisement based at least in part upon the user interaction with respect to the first advertisement.
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Specification